Soap Hope To Invest in Microloans for Women Entrepreneurs

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Soap Hope, a leading online retailer of all-natural soaps and personal care products, has established a program to invest 100% of its profits in funds that provide microloans to women entrepreneurs. Soap Hope (http://www.soaphope.com) is an online store for popular handmade all-natural soap products including Indigo Wild Zum soaps, A Wild Soap Bar and Fraiche. The company was founded in 2008 as a "for-benefit" company to provide high quality handmade health and beauty products to customers, and to use its resources to promote opportunities for women throughout the world.

Soap Hope today announced the establishment of its program to invest 100% of corporate profits into microloans for women entrepreneurs.

The company is selecting up to three managed funds that provide small, targeted loans to women worldwide to provide capital for business opportunities and infrastructure needs. In contrast to traditional loans, microloans are usually provided to low-income borrowers and require little collateral if any. Program funds will remain actively invested for a minimum of one year.

Soap Hope is an online retailer of all natural personal care products. The company sells boutique handmade soaps, lotions, bath salts, and bath gifts on its website, http://www.soaphope.com. It carries products from well-known makers like Indigo Wild and A Wild Soap Bar. Soap Hope also sells specialty and gift soap products such as those by Fraiche, a high-end soap maker in Lewisville, Texas.

Soap Hope was founded in 2008 by Dallas, Texas businessmen Salah Boukadoum and Craig Tiritilli after the sale of their technology company. "We decided that each new business we create would have a social good component, " said Boukadoum. "Since this company's suppliers and customers are 80% women, we decided to use the proceeds to help women entrepreneurs around the world."

Tiritilli notes that "microloans provide amazing bang for the buck. With just a small investment, you can create huge results for a family and even an entire community."

Soap Hope also uses environmentally friendly practices in each aspect of its business operations. The company packs its orders in cardboard scrap that it obtains from local businesses, creating its now-famous "Ugly Box" (http://www.soaphope.com/Ugly-Box-s/41.htm). The sticker on the box reads, "Is This Box Ugly?" and describes the environmental benefits of reusing packaging materials.

"Our customers communicate with us frequently and they are telling us that they prefer to do business with a company that cares about the environment and gives back to the community, " said Boukadoum. Tiritilli agreed, "It's socially good, but it's also just good business."

Soap Hope's microloan program will be active in the third quarter of 2009.

Soap Hope provides all-natural soaps and personal care products on its website at http://www.soaphope.com. Located in Dallas, Texas, the company promotes environmentally friendly business practices and invests 100% of its profits into microloans for women entrepreneurs. The company is best known for carrying high quality handcrafted products at substantially discounted prices by passing on cost savings to its online customers. The company's most popular makers include Indigo Wild of Kansas City, Missouri and A Wild Soap Bar of Austin, Texas. Contact information can be found on the company's website by clicking on About Us.

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Salah Boukadoum
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