Solution for a Stinky Problem: Magisso's Innovative Kitchen Towel Holder

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Magisso provides the answer to the age old problem of where to hang your wet dish cloth with its innovative stainless holder.

Is your kitchen über-organized or a bit more laissez-faire? Both types likely share one unsolved dilemma: what to do with a wet dish cloth. There has never been a great solution to this problem…until now.

A forward-thinking company in Finland called Magisso is garnering praise for their first product: a very-sleek stainless dish cloth holder ( Magisso's elegant device hangs on the inside wall of your sink, its swing arm allowing air to circulate around the cloth for rapid, hygienic drying. A double-magnet, the company's patented brainstorm, holds the device in place since a single magnet will not cling to stainless steel. The dish cloth dries properly while remaining out of sight until needed again.

The world is hearing about Magisso's device. The product has been showcased at international home and houseware shows including Frankfurt, Toronto and most-recently Chicago. Minnesota-based FinnStyle (; 866-617-6176) is Magisso's launch retailer in the U.S. with three versions of the holder selling for $19.95 to $49.95. A side note: the dealer's website is worth a visit just to see the whimsical animated video showing how this device works.


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Emily Peterson
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