Winsper Launches New Website for Quench Coupled with SEO and SEM Campaign

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Website Theme Features "Quench Is Changing the Water Cooler Conversation"

Quench represents a great value for consumers with great tasting, healthy water. And because it has less of an impact the environment, it's also a great representation of the consumer's values.

Winsper, an independent strategy and marketing firm, announced today it has launched a new corporate website (Insert web address) for Quench, the largest ultraviolet water filtration company in the US. The website launch is coupled with a search engine optimization (SEO) and search engine marketing (SEM) campaign to drive awareness of the company.

Despite Quench's position as the largest ultraviolet water filtration company in the US, they were virtually invisible in natural search results. Winsper was engaged to decrease sales costs, while raising awareness. Winsper engaged quickly to promote Quench to the top of search engine results and ensure maximum visibility for consumers looking for alternatives to traditional bottled water coolers.
To jump start lead generation during the web development process, Winsper launched a Google paid search campaign and developed a temporary micro-site to accept the new paid search traffic.. Early learnings from this pilot phase were applied to the main website, further increasing high quality traffic.

The main website focuses on how the seemingly simple choice a company makes about water cooler water, is more than just another office staple. The website illustrates how Quench provides a healthier work environment for employees, while being kind to the environment and green friendly.

JD Norman, Winsper's Managing Director states, "Quench represents a great value for consumers with great tasting, healthy water. And because it has less of an impact the environment, it's also a great representation of the consumer's values."

"Winsper has really found new ways to talk about water in the business environment, making it a strategic choice," says Rich Bova, Market President and Partner of Quench. "Already we have seen a significant improvement in our website traffic and lead generation."

About Winsper
Winsper is a "thinking" firm headquartered in Boston, MA, that focuses on audiences rather than categories: the affluent, the executive suite and values-based consumers. This approach enables clients to cost-effectively know their customers, find more like them, sell more effectively to them, and keep those customers through business strategy, sales and marketing analytics, research, web marketing, advertising, campaign management, and multi-channel creative ideas. Winsper is privately held and represents both emerging and established companies in a variety of industries. Winsper clients have included: IBM, Exeter Hospital, Timberland PRO, STIHL, and Richardson, among others. For more information, go to http://www.winsper.com.

About Quench
Quench is the largest ultraviolet water filtration company in the United States, serving more than 20,000 businesses with over 40,000 Quench bottleless systems. Quench understands that good, healthy water is very important to employee wellness and that managing a bottled water program takes time and money away from your business. Quench turns the available water at your office into an endless supply of water that's safe, delicious and cost-effective. For more information, call 1-877-GOWATER, or visit the Quench website at http://www.quenchonline.com.

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JD Norman
Winsper, Inc.
617-695-2900 ext. 109
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