Outlook in B2B Conference Industry Not Totally Bleak as a Third of the Firms Expect a Moderate Increase in Revenue - Reports Merlien

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Outlook for the B2B conference industry in the face of current economic uncertainty and recession is mixed. The research, conducted by Merlien looks into how decision makers from the B2B conference industry are reacting and responding to the current downturn. The smaller companies have a more positive perception than their bigger counterparts. The emerging economies of China, India, Russia and Brazil are also seen as regions of growth.

B2B conference industry in the face of uncertainty: outlook challenges and strategies

Budgetary restrictions, decrease in delegate revenue, economic downturn and lack of sponsorship are the key challenges facing the industry. Not surprisingly, the perception of challenges varies in regions of growth. Notwithstanding the key challenges, significant number of respondents still expects stagnant or better revenues though one half of them have reduced expectation.

Multiple strategies are being adopted to boost bottom line. Firm size influences the choice of strategies. The medium and large size ones are keen on cost and job cutting. The smaller ones prefer strategic planning, marketing and diversification of services. Among the cost cutting measures, reduction in consumption of office supplies is the first choice measure. Layoffs are still not being actively considered though they are in the radar. Close to 60% intend to maintain staff at current levels.

The current crisis has given firms the opportunity to straighten up their skewed priorities and reorganise themselves in order to meet the requirements of their customers. The full report, "B2B conference industry in the face of uncertainty: outlook challenges and strategies" is available to Merlien's clients and can also be purchased directly at http://www.merlien.com.


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Jasper Lim
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