We know high-net-worth individuals spend time online, and Campaign Manager provides a smart, quantifiable way to reach them, whether the goal is client acquisition, retention or growth.
New York, NY (PRWEB) April 20, 2009
HNW, Inc., the only marketing firm focused exclusively on the wealth market, has announced the addition of HNW Campaign Manager™ to its HNW E-Suite, a proprietary e-marketing platform.
HNW E-Suite™ includes: HNW Publisher™, which delivers targeted, high-quality content to clients via customizable e-newsletters; HNW Microsites™, which offers easy-to-use personalized websites; and now HNW Campaign Manager, which enables firms to create and manage targeted, rules-based e-mail campaigns. As with all the HNW solutions, Campaign Manager offers access to the firm's team of marketing professionals, who can assist at any phase of campaign development or provide full-service campaign management services as needed, including strategy, editorial, design, production and analytics.
"We have always listened to our clients, who are responsible for managing the marketing efforts of leading financial services firms and luxury brands," said Sandy Demitroff, CEO of HNW. "Our understanding of their needs and challenges builds successful collaboration and fuels innovation." This ongoing commitment has led to the expansion of the HNW E-Suite of interactive marketing solutions, which enables firms to communicate with clients and prospects using the online channel throughout the life cycle of their relationship.
The recent launch of HNW Campaign Manager has struck a chord with wealth management and luxury firms seeking a platform for credible communications. "In the current economic environment, it's important not to go dark," said Stacey Haefele, President of HNW. "We know high-net-worth individuals spend time online, and Campaign Manager provides a smart, quantifiable way to reach them, whether the goal is client acquisition, retention or growth."
As the latest addition to the HNW E-Suite, Campaign Manager represents an evolution in e-mail marketing. "We looked at what was available in the marketplace, heard from our clients and leveraged our own experience as marketers," said Sandy Demitroff. "There was a need for a simple yet comprehensive solution that helps clients to optimize the results of their investment in e-mail marketing."
Currently, Ermenegildo Zegna is using Campaign Manager to market its ZZegna and Made-to-Measure brands to current and prospective customers in the midst of a challenging retail environment.
HNW Campaign Manager represents yet another step forward for HNW as it continues to create new and innovative ways to help clients succeed.
For more information about HNW Campaign Manager, contact Kevin Darlington, SVP, Product Marketing, or visit http://www.hnw.com
About HNW, Inc.:
HNW is an interactive marketing firm with an exclusive focus on the high-net-worth market. Now in its ninth year, HNW has become a leading provider of strategic and interactive marketing solutions for wealth management firms and luxury brands. HNW has a successful track record of helping these firms achieve their business and marketing goals. HNW's ability to evolve in step with the needs of clients has been essential to the culture of the firm and its approach to client relationships. HNW offers comprehensive capabilities in strategy, marketing services, interactive solutions and proprietary e-marketing tools. Headquartered in New York, the firm also has offices in Boston, Denver and Morristown, New Jersey.
SVP, Product Marketing