When new minds utilize new technology, brands and businesses grow. With the proper tools and a relevant corporate culture, Gen Y can make the difference between a ho-hum brand with average sales to one with extraordinary market share.
Chicago, IL (PRWEB) April 20, 2009
Brill Street + Company, a talent acquisition agency that specializes in connecting emerging Gen Y talent and employers across all industries, recently conducted a study that asked Generation Y workers about their place in today’s workforce.
The conversation focused largely on technology and new media as respondents discussed the marketing power of social networks, the amount of time they spend online, and how employers often limit the use of new media tools that could help make a company more relevant.
“The power of this generation in corporate America cannot be underestimated,” says Brandi Blades, VP of Marketing for Brill Street. “Our study provides valuable insights into the way Gen Y works.”
Brill Street CEO Joe Dwyer remarks, “When new minds utilize new technology, brands and businesses grow. With the proper tools and a relevant corporate culture, Gen Y can make the difference between a ho-hum brand with average sales to one with extraordinary market share.” Dwyer adds that surveys like this one give employers a sense of how to harness the power of the fresh talent pool.
The results will be unveiled this Tuesday at the Campus Recruiting Forum. For a copy of the research results or for a personal webinar, contact Brandi Blades at bblades at brillstreet.com.
About Brill Street + Company:
Headquartered in Chicago, IL, Brill Street is a talent acquisition agency located at the crossroads of emerging Gen Y professionals and the companies looking to leverage their enthusiasm and experience. Gen Y is a new perspective, not an age. On Brill Street, employers are perfectly matched with top Gen Y talent in dozens of industries. http://www.brillstreet.com.
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.