PerformLine is set for expansion. We are at a critical point in the development of PerformMatch™ and are looking forward to the continued success of our platform under David's leadership
New York, NY (PRWEB) April 18, 2009
PerformLine, the world's leader in Intent Verification, has appointed David Feldman, former Executive Director of Marketing Technology at OgilvyInteractive & OgilvyOne, as SVP of Technology.
PerformLine, Inc. is a next generation performance marketing network focused on providing advertisers with the highest quality leads through lead generation and cost-per-acquisition (CPA) marketing. PerformLine's Intent Verification Platform PerfomMatch™, allows advertisers to see exactly how and where their leads were acquired on a per-transaction basis, while allowing publishers in their network to earn true values for their traffic and marketing efforts. PerformLine's transparency allows advertisers to protect their brand, stay compliant, and increase return on investment.
"PerformLine is set for expansion. We are at a critical point in the development of PerformMatch™ and are looking forward to the continued success of our platform under David's leadership," said Alex Baydin, PerformLine CEO.
David will be responsible for managing the technical aspects relating to the development of PerformMatch™ and bringing the platform out of beta. David brings robust innovation experience and will lead the development team to future product release, bringing full transparency to performance marketing.
"I am excited to be working in an entrepreneurial environment, and alongside industry veterans, to deliver a product that has such great potential as the Intent Verification Platform. PerformLine has revolutionized performance marketing and I look forward to taking PerformMatch™ to the next level", said David Feldman, PerformLine SVP of Technology.
PerformLine, Inc. was founded in 2007 in Manhattan, New York. Their existing investors include: First Round Capital L.P., Rose Tech Ventures LLC, Dublin Capital Partners, Twin Capital LLC and Western Technology Investment.