WhatCounts Announces New Vice President of Sales

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WhatCounts, Inc., a leader in e-communication solutions for retailers, publishers and marketers, today announced that Mr. James Tuff has joined the firm as its new Vice President of Sales. In this position, Mr. Tuff will be responsible for managing WhatCounts' North American sales initiatives. Mr. Tuff has a successful 15 year career in sales, marketing, and OEM partnerships, working most recently with firms like AVG, Symantec, Real Networks, NetManage, and Laplink.

WhatCounts, Inc., (http://www.whatcounts.com) a leader in e-communication solutions for retailers, publishers and marketers, today announced that Mr. James Tuff has joined the firm as its new Vice President of Sales. In this position, Mr. Tuff will be responsible for managing WhatCounts' North American sales initiatives.

"James is an experienced sales leader," said David Geller, CEO of WhatCounts. "We're thrilled to have James join us and are looking forward to him leading our organization, and expanding it into new vertical markets and channels."

Mr. Tuff has a successful 15 year career in sales, marketing, and OEM partnerships, working most recently with firms like AVG, Symantec, Real Networks, NetManage, and Laplink.

"I'm very excited to be joining WhatCounts," said James Tuff, VP of Sales. "WhatCounts is uniquely positioned in the permission email space, with the ability to offer SaaS, in-house appliance solutions, software, and professional services. No other company in the email industry has as broad or as unique an offering."

Mr. Tuff will lead the sales organization out of Seattle and is currently in the process of expanding the group.

About WhatCounts, Inc.
WhatCounts is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication (RSS) and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments.

The powerful WhatCounts e-Communications Suite represents over ten years of industry expertise and development, and enables marketers to build brand loyalty through enhanced communication and granular analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique proprietary BroadcasterTM appliance. With the development of the BroadcasterTM, WhatCounts was the first company to offer a hardware solution with pre-installed software to eliminate metered fees. Flexible application programming interfaces allow for seamless integration between the e-Communications Suite and customer relationship management, marketing and reporting platforms. Founded in 2000, WhatCounts is a private Seattle-based company with offices across North America. For more information, please visit http://www.whatcounts.com or call (800) 440-7005.

Media Contact:
Jennifer Moser
WhatCounts, Inc
(206) 709-8250 x248

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Jennifer Moser
WhatCounts
(206) 709-8250 ext. 248
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