This year, because of the macro-economic environment, we wanted to focus on tangible business results
Seattle, WA (PRWEB) April 20, 2009
Razorfish, one of the largest digital marketing companies in the world, will explore how a recession can inspire innovation at its 9th Annual Client Summit, themed "Art of the Idea" and taking place at Caesars Palace in Las Vegas from April 21-23. The public can follow the commentary beginning April 22 at 9:00 am PST by going to http://search.twitter.com/search?q=%23rzcs.
The line-up boasts keynotes from Matthew Weiner, creator, writer and producer of the hit TV show Mad Men; Dave Stewart, founding member of the Eurythmics; and Porter Gale, VP of Marketing at Virgin America.
"This year, because of the macro-economic environment, we wanted to focus on tangible business results," Razorfish CEO Clark Kokich said. "Innovation, fueled by digital technologies, can help our clients not only maintain viable businesses during the recession but also emerge stronger and more competitive when the market rebounds."
Razorfish executives and clients from around the world will discuss how they used digital marketing, website development, and emerging and social media to transform their businesses. The agenda will include:
- Intel -how the company changed preconceived notions about its products and engaged a new audience -- creatives in the ad industry -- by using social media and viral video
- Levi's -how the retailer harnessed digital technologies to transform how numerous departments work together and improve the customer experience online and in-store
- McDonald's Europe - how entertainment and advertising are converging in the digital world
- Terra Latin America- how executives set out to redesign the region's largest Internet portal and wound up redesigning the company itself
The Summit will also feature The Razorfish Marketing Lab, which will demonstrate new digital technologies through "slice of life" vignettes of the home living room, retail stores and public transportation. During the event, Razorfish will post updates on http://www.twitter.com/razorfish, while all commentary will be found at http://search.twitter.com/search?q=%23rzcs. Summit videos will be uploaded on http://www.razorfish.com after the event.
Razorfish is one of the largest digital marketing and technology companies in the world. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Spain, Japan and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi's, McDonald's and Starwood Hotels. Visit http://www.razorfish.com for more information.
Sally O'Dowd Sally.odowd @ razorfish.com (direct) 312.696.5068 (mobile) 773.458.3740 (twitter) sallyodowd
Katie Lamkin Katie.lamkin @ razorfish.com (direct) 312.696.5241 (mobile) 773.308.3425 (twitter) ktlamkin