Recession Marketing Silver Bullets: Driving Differentiation and Loyalty.
Lexington, MA (PRWEB) April 17, 2009
Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced that Tom Beecher, president and CEO of Mall Networks will speak at the upcoming 21st Annual Card Forum and Expo on April 20-22, 2009 in Marco Island, FL. The session will focus on how loyalty shopping programs can deliver compelling value propositions in a recession for both card issuers and consumers on a topic entitled: "Recession Marketing Silver Bullets: Driving Differentiation and Loyalty."
"In today's recession, consumers are increasingly budget conscious and expecting more from financial institutions in return for their loyalty," said Beecher. "At the same time, marketing budgets are being squeezed even though loyalty marketing is increasingly important in driving customer activation, spend, and retention. As merchant-funded loyalty shopping programs uniquely address these challenges, this topic couldn't be more timely."
The session will take place from on April 21st from 4:25-5:10 p.m. at the Marco Island Marriott Beach Resort. Mr. Beecher will be joined by Doug Rappoport, vice president, Rewards, Credit and Payments Products, Wachovia Card & Payment Solutions Group. Mall Networks and Wachovia will look at various successful strategies and tactics that organizations have employed during this recession with their loyalty programs to defend and grow loyalty, such as the rapid growth in popularity of merchant-funded rewards. Wachovia will also discuss the planning, launch, and findings from its Wachovia Possibilities Rewards® loyalty program for debit and credit customers which was created and unveiled by Mall Networks in 2008.
About Mall Networks
Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 100 million consumers. Industry leaders including JPMorgan Chase, Delta, Best Buy, Upromise, Verizon, and Shop.org rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit http://www.mallnetworks.com.