Promax|BDA to Honor Robert Redford With Lifetime Achievement Award

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Legendary Actor and Activist to Address Entertainment Marketing, Promotion and Design Industry at Annual Conference in New York City

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Robert Redford is a worldwide icon and a visionary leader who has nurtured the artistry of independent film and entertainment while promoting environmental and social responsibility, all through his Sundance brand

Promax|BDA, the leading global association for marketing, promotion and design professionals working in the entertainment industry, announced today that Robert Redford will accept the prestigious Promax|BDA Lifetime Achievement Award at the 2009 Conference taking place June 16 - 18 in New York. Promax|BDA attendees will have the unique opportunity to attend a wide-ranging conversation with Redford, where he will share the vision that has guided him over the last three decades as he has built Sundance into a multi-faceted and successful brand.

"Robert Redford is a worldwide icon and a visionary leader who has nurtured the artistry of independent film and entertainment while promoting environmental and social responsibility, all through his Sundance brand," said Jonathan Block-Verk, president of Promax|BDA. "Robert Redford's understanding of the importance of communication through art and messaging, and the success that has followed him throughout his career, warrants the Promax|BDA Lifetime Achievement Award."

In 1980, Redford established the Sundance Institute, which is dedicated to the discovery and development of independent artists to tell their stories in their own way, as well as building wider audiences for their work. Its annual film festival has become the most influential in the world, and its year-round artistic development programs in all facets of film and theater continue to nurture some of the most seminal voices in both arenas.

Sundance Channel was the next logical step in bringing independent and original work to more people, and since its launch in 1996 this award-winning endeavor has engaged audiences with its smart and unique mix of original programs, documentaries, films and web offerings.

Redford's career as a legendary actor and Oscar®-winning director is celebrated as one of the best in the business. In addition to his contributions to the entertainment industry, Redford is a dedicated environmental activist, and was named one of Time Magazine's "Heroes of the Environment" in 2007.

This year's Promax|BDA conference will not only include presentations from the biggest names and the most successful executives in the entertainment industry, but it will also focus on how individual attendees can further their career despite the difficult economic climate. Workshops on writing, design, promotion creation and direction, as well as invaluable networking opportunities make the 2009 conference a must-attend event for marketing, promotion and design professionals who want to stay ahead in these challenging times.

Promax|BDA North America 2009 will take place June 16 - 19 in New York City at the Hilton New York Hotel. For more information about the conference agenda and to register, visit http://www.promaxbda.org. For up-to-the-minute conference updates, speaker information and exclusive discounts and promotions, follow Promax|BDA on Twitter at twitter.com/promaxbdami6.

About Promax|BDA
Promax|BDA is a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.

Contact:
Laura Hart
Beck Media & Marketing
310-689-7363

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