Our experience with our regular one day web analytics seminars is that showing people how they can use web analytics to achieve the outcomes they want from their websites and online marketing campaigns intensifies their motivation to grow their businesses online
Sydney, NSW (PRWEB) April 20, 2009
Google™ has endorsed online marketing consultancy Mangold Sengers to launch Australia's first Google Analytics Seminars for Success in Melbourne in May 2009 and Sydney in June 2009.
Benjamin Mangold, Analytics Director at Mangold Sengers who will be the seminar leader says the seminars will provide intensive professional development for individuals and teams from all types and sizes of organisations.
"Our experience with our regular one day web analytics seminars is that showing people how they can use web analytics to achieve the outcomes they want from their websites and online marketing campaigns intensifies their motivation to grow their businesses online," Benjamin Mangold says.
"We've run web analytics seminars for Small and Medium Enterprises (SMEs), nonprofits, government organisations, and multinationals, the feedback we get has a common theme of amazement.
"Putting website visitor data into people's hands makes it part of an action-based decision making process instead of a rear-view mirror reporting process."
Google Analytics Seminars for Success were first launched in the USA in 2008. They provide an intensive and comprehensive training package endorsed by Google. Held on two consecutive days they cover everything from the basics of correct tagging to advanced features for segmentation, funneling, conversions and ecommerce tracking.
In an economic environment where marketing budgets are being tightened a free web analytics tool supported with affordable and comprehensive training without prior knowledge or technical barriers, has appeal to businesses across the board looking for new ways to make and save money.
Google Analytics is free to install and the take up is high especially by SMEs and new online businesses. A growing number of multinationals are replacing expensive subscription-based web analytics tools with Google Analytics.
For more information go to http://www.mangoldsengers.com/google-seminars
Google and Google Analytics are trademarks of Google Inc.