Digital Axle Named Finalist in 2009 ad:tech Campaign Optimization Competition

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Interactive marketing consultants selected for multi-layered media, organic search, and creative campaign optimization for Northern California Honda Dealers Association.

This campaign has required a good amount of faith from the Honda dealers and our partners at the general agency, Baker Street Partners. The best optimization campaigns take time to achieve their desired results and we're happy to be recognized for our success.

Digital Axle, a San Francisco-based web marketing consultancy specializing in optimization metrics and analytics, has been named a finalist for a 2009 ad:tech Limelight award in the Best Campaign Optimization category for its work on the Northern California Honda Dealers account. All of the ad:tech Limelight award winners will be announced on the awards micro site on the evening of Monday, April 20th.

In the case study submitted to the ad:tech Awards committee, Digital Axle showed that it was able to dramatically and measurably decrease the cost of finding prospective Honda buyers in Northern California. Through a combination of user-interface (UI) improvements, search engine marketing (SEM) analytics, organic search engine optimization, and enhancements to the overall web site user experience (UX), Digital Axle successfully beat its own best estimates for optimization impact.

Commenting on the nomination for the ad:tech Award, Bruce Carlisle, CEO of Digital Axle, said, "There is nothing very glamorous about a successful digital optimization campaign other than the fact that it is demonstrably cost effective in terms of ROI." He went on to say, "This campaign has required a good amount of faith from the Honda dealers and our partners at the general agency, Baker Street Partners. The best optimization campaigns take time to achieve their desired results and we're happy to be recognized for our success." The ad:tech Awards are sponsored by the ad:tech Conference, "The Event for Digital Marketing."

Digital Axle:
Digital Axle is a San Francisco-based digital marketing consultancy that specializes in creative, media, and organic search optimization through an ongoing iterative process called "Rapid Message Testing" (RMT). Digital Axle strongly advocates the often controversial position that winning creative messaging should be decided by users and prospects in the marketplace rather than by agencies and their creative directors in isolation. The company has refined the process of producing greater volumes of creative messaging at a far lower cost and with greater speed than traditional agency structures allow. Digital Axle is led by CEO Bruce Carlisle, the online marketing pioneer who previously co-founded Web 1.0 agency SF Interactive. Carlisle is also a senior consultant with A-Team Advisors and Founder of Conference Hound, a start-up search engine devoted to making the search for conferences easier and more relevant. For more information about Digital Axle, visit http://www.digitalaxle.com . The company blog, with a unique take on web innovation, can be found at http://blog.digitalaxle.com .

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Jordan Enright-Schulz
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