Digital Pipe Announces COREcast, the First Platform to Dynamically Replace Live Television Commercials with Web Ready Ads

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COREcast technology enables television networks, local affiliates, and media publishers the ability to monetize live video and generate guaranteed profits.

Digital Pipe, the leading application provider of live and OnDemand streaming, today launched its COREcast to simplify and automate the transition to Web TV for traditional broadcasters and media companies globally, by providing a guaranteed revenue platform tied to the actual delivery cost per user.

Founded by seasoned digital media professionals from Akamai, Exodus, and Real Networks, Digital Pipe provides a streamlined solution to monetizing Internet video delivery by aligning local advertisers requirements and end user demographics into a streamlined broadcast offering. Today media publishers and television stations can immediately use COREcast to offer live and OnDemand video to their endusers while enabling advertisers to gain local regional access to these users. Additionally, regarding the grooming and automatic splicing of traditional video broadcast into a Web TV feed, COREcast will provide a user friendly branding and graphical interface for "overlay," "picture in picture" and motion text ads to support traditional "spot" ads which can be targeted to the IP address for the specific demographic requirements.

The company, which is currently delivering live and OnDemand feeds in Asia, Europe, Middle East, and North America, recognizes the need for broadcasters globally to have an easy and scalable transition to the WEB TV trend.

"As online video becomes more mainstream, traditional broadcasters are looking for solutions to enable them to utilize their existing assets and broadcast feeds without having to do any additional configuration or editing" said Chris Wallace, President of Digital Pipe. The COREcast technology automatically detects existing commercials, cuts the broadcast, and splices in new monetized Web-enabled ads for delivery to the end user receiving a stream from the COREcast delivery platform.

About Digital Pipe, LLC:
Digital Pipe enables television networks and media companies to extend and extend their offering into the Internet and digital media world by delivering high-quality digital media services to their audiences globally. By providing traditional broadcasters with an automatic splicing of commercials with web friendly ads, the patent pending COREcast technology will enable these operators a new and scalable revenue model which is designed to give an immediate ROI. The platform, which can be purchased as a service or as a complete enterprise solution, is ideal for broadcasters wanting to deploy Internet video, but who are unsure of the traffic and cost associated with such a deployment. The COREcast solution can deliver a linear cost model according to the amount of usage and advertising inventory to which the publishers have access. If inventory is low, then the cost of bandwidth and stream encoding will appropriately adjust, enabling the broadcaster to always deliver a profitable stream.     Digital Pipe and COREcast are trademarks of Digital Pipe, LLC. For more information visit

For More Information Contact:
Chris Wallace
Digital Pipe, LLC
pr (at) digitalpipe (dot) com


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