We don't guarantee the lowest direct mail postcards by cutting corners on the printing -- the postcards are printed in our environmentally-friendly plant outside of Chicago, two-sides full color, the way we have been printing for 30 years. We guarantee we are the cheapest by using the lessons of our experience to design smarter, much more cost-effective marketing programs.
Hoffman Estates, IL (PRWEB) April 23, 2009
The competitive world of direct mail marketing has a new low price leader -- Peter the Printer announced today that http://PetersPostcards.com has the guaranteed lowest price direct mail on the Internet. The printer will beat the lowest advertised online prices for a postcard marketing program -- including printing, addressing, and postage costs -- by 10%, guaranteed.
"The 10% price guarantee communicates to marketers our confidence in our product, our pricing, and our business model," explained founder and CEO Peter "the Printer" Lineal. "We don't guarantee the lowest direct mail postcards by cutting corners on the printing -- the postcards are printed in our environmentally-friendly plant outside of Chicago, two-sides full color, the way we have been printing for 30 years. We guarantee we are the cheapest by using the lessons of our experience to design smarter, much more cost-effective marketing programs."
The centerpiece of the lowest price guarantee at PetersPostcards.com is a thoughtful mailing strategy. The printer steers clients toward postage discounts, bulk mailing rates when appropriate, and carrier route coordination that can drive postage and mailing costs to $.24/piece or even less (compare to a $.42 1st-class stamp).
"Direct marketing is complex," continued Lineal, "there are lots of components and costs involved -- printing, addressing, mailing lists, postage. If you handle each component efficiently -- cut out the waste, reduce postage, mail to the right leads -- you dramatically reduce your cost without sacrificing the effectiveness of your marketing. We put our expert knowledge to custom tailor postcard campaigns, so we can tell our clients, when you add it all up, we are the cheapest."
PetersPostcards.com guides marketers to design full scale marketing campaigns easily online. Marketers upload their direct mail artwork (or solicit the help of a professional graphic design staff), upload or design a mailing list of leads, and Peter the Printer prints, addresses, and mails the postcards. The site offers extensive customer service consultation when needed and free occupant mailing lists with purchase of a direct mail campaign.
About PetersPostcards.com and Peter the Printer: http://www.PetersPostcards.com is a wholly-owned subsidiary of Plum Grove Printers. Plum Grove Printers specializes in full color printing, digital printing, direct mail, bindery, and mailing. The firm was founded by Peter Lineal in 1980 near Chicago, IL, and has been repeatedly recognized as one of the Top 100 North American Printers by Quick Printing Magazine. Plum Grove Printers also operates a chain of self-service custom printing websites at http://www.PeterThePrinter.net. In December 2008, Plum Grove Printers received Illinois' highest environmental award, the Governor's Pollution Prevention Award, recognizing its comprehensive green-friendly printing program.