Apple Bottoms by Nelly to Launch New Fragrance

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This fragrance launch follows the explosive success of the Apple Bottoms brand, which offers denim to eyewear to handbags to jewelry.

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Hit recording artist Nelly is launching a new fragrance, set to be the signature scent of his Apple Bottoms brand. The team at Apple Bottoms says, "This fragrance is designed to be the perfect complement to the lifestyle of the Apple Bottoms woman. It celebrates the beauty and the curves we see in our core female demographic."

Apple Bottoms has teamed up with the experts at Romane Fragrances, LLC., a designer, manufacturer and international distributor of fine fragrance and personal care products. "We chose Romane as our partner because of their deep understanding of our customer, the creative application of this understanding to the fragrance and body products, as well as Romane's history of success," remarked an executive at Icer Brands.

The scent is infused with a sparkling burst of citrus and a touch of pink peony. Sultry rose and a sweet splash of coconut create the floral layers and the sensual, feminine base of the fragrance. The combination of creamy sandalwood, golden amber, velvet musk, and a subtle hint of apple blossoms creates a simply stunning scent that lingers on the skin like a lasting kiss. The Apple Bottoms scent is fresh, alluring and distinctive -- like the woman herself.

This fragrance launch follows the explosive success of the Apple Bottoms brand, which offers denim to eyewear to handbags to jewelry. The Apple Bottoms brand was founded on Nelly's philosophy that a woman should not try to fit the clothes; the clothes should fit the woman. "Apple Bottoms jeans make a women feel great about herself, and that's exactly the same feeling our fragrance and body care products create," said Monte Henige, CEO of Romane Fragrances.

The new signature fragrance echoes this attitude by expressing a stylish feminine confidence. The exquisite fragrance is designed for the strong, sexy woman who loves her body and shows her colorful style in everything she does. She knows what she wants, and this collection promises to deliver the sparkle and bold personality that the Apple Bottoms woman has come to expect.

Debuting in major department stores and specialty retailers in the fall of 2009, Apple Bottoms by Nelly Eau de Parfum will also include a collection of body care products. Priced to be an affordable luxury, the signature scent will be sold at $58 for a 3.4 oz. bottle and $48 for a 1.7 oz. size. The 6 oz. pearlescent Body Wash will be priced at $20 and the 6 oz. luminous Body Lotion at $22. Known for their signature embellishments, the designers at Apple Bottoms and Romane have packaged the fragrance in an elegant clear bottle that sports a jewel-accented apple medallion. The box design features decorative golden chains overlaying a brilliant white background. In combination, the presentation is nothing short of exquisite.

About Apple Bottoms
Apple Bottoms is a fashion and lifestyle brand for women, which was launched in 2003 by multi-platinum recording artist Nelly, alongside Yomi Martin & Ian Kelly. The brand, which when launched, was exclusively a denim label, and has since gone through a major line-expansion. Currently the Apple Bottoms label includes: apparel, footwear, handbags, eyewear Rx, intimates, sunglasses, accessories, jewelry, cold weather, and girl's apparel. Icer Brands, LLC, holds the exclusive licensing rights to the product development and marketing of Apple Bottoms.

About Icer Brands
ICER Brands, LLC is a privately held market leader, with an extensive track record of successful product development, marketing, and the persistent execution of fashion-forward styles. The company's name "ICER", which is an acronym for Integrity, Customer, Excellence & Respect, offers just that.

About Romane Fragrances
Romane Fragrances, LLC is a designer, manufacturer and international distributor of fine fragrances and personal care products. Operating under license agreements, private label arrangements and creating its own brands, Romane has over 40 years of success.

Debbie Baker
Apple Bottoms PR
Icer Brands, LLC.
(212) 417-9204


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