CRM Text Solutions Releases Application Programming Interface (API) Allowing Any Software Vendor to Provide Instant Two-Way SMS Text Message Communication Without the Use of Keywords

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CRM Text Solutions (http://www.crmtext.com), a leading provider of mobile CRM and marketing solutions, today announced the release of its text messaging API which enables any software vendor to provide a mobile component to their solutions. This innovative API is built on CRM Text Solutions' patent pending method for routing SMS text messages without the use of keywords. "Within days any software provider can add 100% reliable text messaging to their products through web services accessing our real-time, two-way text messaging engine," said Stan Bradbury, President of CRM Text Solutions.

Within days any software provider can add 100% reliable text messaging to their products through web services accessing our real-time, two-way text messaging engine

CRM Text Solutions (http://www.crmtext.com), a leading provider of mobile CRM and marketing solutions, today announced the release of its text messaging API which enables any software vendor to provide a mobile component to their solutions. This innovative API is built on CRM Text Solutions' patent pending method for routing SMS text messages without the use of keywords. "Within days any software provider can add 100% reliable text messaging to their products through web services accessing our real-time, two-way text messaging engine," said Stan Bradbury, President of CRM Text Solutions.

While other SMS providers offer a single shared-use common short code, CRM Text Solutions' Text Messaging API provides access to a stack of common short codes. This unique technology guarantees an exclusive common short code path between all mobile subscribers and the business they opted-in to. This ensures all messages are delivered to the right client every time without the use of keywords or guessing based on the last company using the common short code.

The Text Messaging API also provides access to a new mobile append tool. With a 30% hit rate and growing, mobile append can match opt-ins to mobile campaigns with head of household, home address and email address information delivered in real-time. This information can then be sent back to a Client's database for further marketing contact. The Mobile Append tool is on top of additional API data services that provide tools to help convert email lists to text message opt-ins and clean up existing phone data to identify mobile phone numbers already captured.

CRM Text Solutions' Text Messaging API also features opt-in and opt-out help management and exclusive opt-in keywords for any business to promote in their advertising. CRM Text Solutions also has access to a variety of vanity common short codes such as NEWCAR, HOMES, REPAIR and LAWYER.

The Text Messaging API provides the reliability of a dedicated short code for each software provider's customers at a fraction of the cost of licensing a common short code, and at about the same price as one shared-use common short code. Adds Bradbury, "for most software companies with hundreds or thousands of clients, you can't depend on one shared-use short code to service your customers. Once the same mobile number opts-in to more than one customer, you have no way of knowing who the subscriber is trying to reach when they send a message to that short code."

For a demonstration of the Text Messaging API, visit the CRM Text Solutions booth at the ad:tech San Francisco conference in the Mobile Mix Zone. http://www.crmtext.com.

About CRM Text Solutions:
CRM Text Solutions is a privately held start-up based in San Francisco that provides industry-leading tools for mobile communications. CRM Text Solutions provides innovative suites of products designed to help businesses add SMS text messaging to their existing customer relationship management programs. Each product offered by CRM Text Solutions is backboned by our patent pending SMS routing technology which allows businesses to communicate with their customers sharing common short codes without the use of keywords. For more information, visit http://www.crmtext.com.

Media Inquiries:
Jared Cure, 800-394-0200 Ext. 103

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Jared Curé
CRM Text Solutions
800-394-0200 ext. 103
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