Charlotte, NC (PRWEB) April 22, 2009
UniversalBusinessListing.org - the service that distributes enhanced business profiles to Search Engines - has begun the release of its UBL API program.
These APIs make it easier for Interactive Advertising Agencies, Directories and reseller channels to promote UBL under their own brands, gather the data and deliver it to UBL for distribution to all major Search Engines, Internet Yellow Pages, Online Directories, 411 Directory Assistance and Mobile/GPS Navigation devices.
The APIs consist primarily of open-standard forms and database applications that can be easily housed on a partner's Web site or Intranet and enables the business profile to be assembled in formats that ensure acceptance by publishers. The APIs are available free at UBL's Partner Program site http://www.ublpro.com.
The APIs include a Category lookup tool that lets the user enter common business descriptions and be shown the appropriate Government-standard NAICS codes that are commonly accepted by publishers and data aggregators.
The first released API allows the Agency to use the self-branded form on their site, and has scripts to capture and export the data from their servers. The second API captures the data on UBL's server and includes account management.
UBL CEO, Chris Travers, said: "It is critical to make it easy for partners to offer UBL, and to collect the data in formats that make sure the data is accepted universally. If we make it simple to enter enhanced data such as business description and brands carried, it will produce performance results when consumers are searching - everybody wins."
"This is an important step towards more automation for partners that are looking to use UBL as an add-on to existing services under their own brand," said Travers. "We have numerous clients ready to implement these Forms and APIs in various ways that suit them."
The APIs include comprehensive enhanced data fields such as video links, social network links, coupon links, reviews, photo links and many more common descriptions that are often missed opportunities for companies looking to be found. UBL also has an Affiliate referral program that also shares revenue with partners.
UniversalBusinessListing.Org is a Local Search industry initiative organized by Name Dynamics, LLC of Charlotte, NC. Media inquiries can be directed to Doyal Bryant and Chris Travers. Phone 408-413-3828 http://www.universalbusinesslisting.org