Plexipixel to Speak about Social Gaming at LOGIN - Vicky Tamaru to Talk About Rapid Development of Social Networking Applications

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Vicky Tamaru, CEO and Co-Founder of Plexipixel, Inc., an award-winning digital marketing and interactive agency, will be speaking at the LOGIN Conference. LOGIN is an annual game industry event created for the leading voices and minds of the online game industry from all corners of the globe.

Vicky Tamaru, CEO and Co-Founder of Plexipixel, Inc., an award-winning digital marketing and interactive agency, will be speaking at the LOGIN Conference. LOGIN is an annual game industry event created for the leading voices and minds of the online game industry from all corners of the globe.

Plexipixel developed a proprietary platform for rapid development and deployment of social networking applications and games called Dormouse. Dormouse is the platform powering the MySpace and Facebook implementations of MSN Games' "Hexic" and "Chess" which were released earlier this year as well as the Silverlight Facebook game, "Roshamboom!"

"Dormouse not only allows us to build applications and games for social networking sites like Myspace, Facebook, and hi5 quickly, it allows us the flexibility during development to quickly respond to API changes such as OpenSocial 0.9 and MySpace Profile 2.0," says Andy Jacobs, Plexipixel's Lead Developer. "In addition, the platform has been deployed across a distributed web cluster to serve up speedy page loads and minimizes any single point of failure for popular games like 'Hexic' which has 50,000 active monthly users and growing."

In addition to Dormouse, our full social networking application solution suite includes the integration of analytics and tracking through Zabra, our customizable RIA (rich internet applications) tracking tool.

"Sites like Facebook have very comprehensive analytics tools, but Zabra allows us to track user interactions within the actual Flash/Silverlight/Javascript applications at the heart of the 'Hexic' and 'Chess' on MySpace and Facebook," says Vicky Tamaru, CEO and Co-Founder of Plexipixel. "We've also been using it to take small sample data about Silverlight penetration through our 'Roshamboom!' game to help us make technical decisions on other interactive projects."

Other speakers at LOGIN include Edward Hunter, Director of Gaming Solutions at comScore, Toby Ragaini, Director of Game Development at Big Fish Games and Lowell Vaughen, Director of Strategic Marketing at WB Games.

About Vicky Tamaru:
From playing Space Invaders in the 1970s to chatting online before the "interwebs" were even invented, Vicky has been a geek since before it was cool. In an increasingly fragmented and over-saturated world, Vicky's extensive experience in weaving the creative realms of design and tech into "unexpectedly sticky brand play" has given her a unique understanding of the importance of meaningful, engaging entertainment to the bottom line of any business. She is the Branded Entertainment expert on Dunn & Bradstreet's AllBusiness.com and is on the Advergaming committee of the Casual Games Association.

About Plexipixel, Inc.:
Plexipixel has been a leader in the interactive-experience field since its founding in 2000. Plexipixel is responsible for the design, development and concept assistance for one of the top five most successful online games in the world and has created other award-winning, highly successful advergame, animation, and website projects for multinational clients such as Adidas, Microsoft, Sony and Volvo.

For more information on Plexipixel or Dormouse, contact Jamie Malsam at (206) 781-1405.

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Vicky Tamaru

Jamie Malsam
Plexipixel, Inc.
206-781-1405 ext. 120
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