FameCast Teams with JOE's Jeans to Launch Next Model Contest

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Denim fashion leader JOE's Jeans has teamed with digital entertainment innovator FameCast to create an online contest to pick the next male and female Joe's Models to appear in the company's next national ad campaign.

One of the hottest names in denim, JOE's Jeans, is teaming with one of the hottest names in digital media and entertainment, FameCast, to create an online contest to find the next JOE's models for its upcoming renowned worldwide advertising campaign.

In conjunction with a relaunch of their website and online store, JOE's is hosting an international online model contest to find one male and one female model to be featured in a worldwide JOE's ad campaign.

The three-month competition, running from April 15 through July 15, encourages contestants to submit a short video around varying themes such as "Why I like my JOE's?", "Why I should be the next JOE's model", and "Why I am the Undiscovered Choice…."

Fans can log onto http://www.joesnextmodel.com to vote for their favorites. Industry experts will help narrow the competition to the top 5 men and women, who will be flown to Los Angeles for a private casting. The winner will be announced on August 12.

The contest is produced and powered by FameCast, creators of a revolutionary online contest platform blending user generated content, social media and its Buzz Factor™ technology to deliver customized, engaging marketing campaigns for brands. FameCast goes far beyond managing contests, allowing brands to rise above today's media clutter to establish deep and broad participatory contact with their target consumer as well as garner measurable campaign analytics and customer data.

To promote the contest, FameCast also aligned with Hearst Media to develop a targeted promotional and editorial plan.

"FameCast clearly offers the most inventive, turnkey and cost-effective solution for driving traffic to our online storefront and for capturing customer data for ongoing marketing," said JOE's Jeans CEO Marc Crossman. "And something that is extremely important to us - they uphold our brand standards."

Beginning as an online music talent competition to allow independent artists an opportunity to achieve their dreams, FameCast quickly became recognized as an innovator in identifying up and coming talent in a number of music styles and creating a highly interactive experience between musicians and music fans.

Now they have leveraged their success with the music-related properties to expand into other industry and geo segments. In addition to JOE's Next Model, FameCast is powering an online tribute contest in conjunction with the DVD release of Notorious from Fox Home Entertainment (http://www.notorioustribute.com). And they have recently inked a joint partnership with OCESA, the largest concert and event promoter in Latin America to launch Amplifica (http://www.amplifica.tv).

"Once we established a solid foundation in music, we began to see incredible opportunities to extend our platform and digital marketing expertise in many other segments as well," said Kent Savage, Founder and CEO of FameCast. "Our approach is highly customizable, very flexible and allows brands to engage, entertain and activate their customer base in ways they hadn't thought of before."

In addition to the JOE's and Notorious projects, FameCast also powers the Ernie Ball Battle of the Bands 2009 Van Warped Tour, Guitar Centers' On-Stage competition with Mötley Crüe, John Mayer's Mayercraft, the Taste of Chaos Battle of the Bands, and Fender Guitars' Road Worn™ competition.

More About FameCast
FameCast is a leading digital marketing and entertainment platform company that delivers customized, branded contests combining user-generated video, fan participation, viral marketing and social media to drive cost-effective, comprehensive marketing campaigns for major brands. The online platform is built on FameCast's proprietary Contest Management and Media Optimization Engine, which ensures contest integrity and content quality. In addition to the enormous exposure, clients also get valuable user data and rich content, both of which are vitally important to developing deeper relationships with customers. The prestigious Digital Hollywood AlwaysOn Network recently named FameCast one of its Top 100 Private Companies. Find out more at http://www.famecast.com.


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Eric Webber
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