San Mateo, Calif. (PRWEB) April 21, 2009
MogoTXT, Inc. announced today that it just launched a brand new and unprecedented service that allows NBA fans in the U.S. and China to receive free text messages that are written by NBA players either in English or translated into Mandarin.
MogoTXT is launching this new service with Yao Ming and Shane Battier of the Houston Rockets, who are two of the most popular and well-known NBA players in China and whose public text messages to fans will be the very first translated into Mandarin by MogoTXT. MogoTXT has also added Mandarin versions of Battier's personal pages on http://www.mogotxt.com, and modified its website to enable Chinese users to sign up for MogoTXT's free service.
NBA partner, Fujian Peak Group, LTD, China's largest basketball footwear company, has agreed to support Battier's mobile channel in the U.S. and in China in a variety of ways, including the insertion of MogoTXT promotions into Peak's television commercials that feature Battier and which are aired twice during every telecast of Houston Rockets games in China.
MogoTXT and Battier will, in turn, help Peak advertise and market its athletic shoes and apparel in China and also help build awareness of the Peak brand in the United States as Peak prepares to enter the U.S. market. Battier is a major endorser of Peak's athletic shoes, together with Jason Kidd of the Dallas Mavericks, Ron Artest of the Houston Rockets and Sasha Vujacic of the Los Angeles Lakers.
MogoTXT, Inc. also announced today that it launched its first rich media mobile site dedicated to Shane Battier of the Houston Rockets. This is the first of many rich media mobile sites that MogoTXT will launch and operate to promote its athletes, and enable future content downloads and other mobile commerce involving these athletes.
MogoTXT now spans the Web, SMS and WAP to deliver a seamless, immersive and rich mobile experience for its users. Battier's fans will be able to access Battier's media mobile site by clicking on links to this site inserted into Battier's text messages to his fans.
Consistent with MogoTXT's launch of its Mandarin-translated text messaging service, Battier's rich media mobile site will display content in both English and Mandarin. Battier's rich media mobile site will also feature the products and branding of NBA partner, Fujian Peak Group, LTD, China's largest basketball footwear company.
MogoTXT's expansion into China is just its first step to capitalize on the increasing globalization of sports manifest in 27% of NBA players and 28% of MLB players being foreign born. MogoTXT will enable sports fans in other countries to receive mobile alerts from their favorite players in the U.S., including those from their own countries.
In addition to Battier of the Houston Rockets, the following NBA players are also posting public mobile alerts for fans on MogoTXT:
LaMarcus Aldridge, Portland Trailblazers
Jordan Farmar, Los Angeles Lakers
Eric Gordon, Los Angeles Clippers
Spencer Hawes, Sacramento Kings
The text messages written by these star athletes are informative and entertaining. The messages are personally written by the players, and contain wit, humor, insights, and nuggets of fun personal information about whom they personally admire, what they like to do off the court, and their charitable works. Now with the NBA playoffs pending, the players' text messages provide fans with a sense of what it is like to be in the playoffs and insights about the pending matchups.
MogoTXT will soon expand its translation service and rich media mobile capabilities to these other star athletes.
U.S. fans can join any or all of MogoTXT's public texting groups for free by signing up at http://www.mogotxt.com or by just texting MOGO and their first and last names to 43526 with their cell phones.
Chinese fans can also sign up at http://www.mogotxt.com or by texting j shane for messages in Mandarin or j battier for messages in English to 1066 9588 1919.
MogoTXT will soon launch texting groups for other NBA stars, Major League Baseball players, Soccer stars, NFL players and celebrities.
San Mateo, California-based MogoTXT, Inc. is a mobile messaging company focused on delivering new, innovative, immersive, rich and entertaining mobile experiences for its users.
Chief Executive Officer