The first impression a potential customer has of your company is often formed when viewing your Web site. A visitor should be able to understand what a company does, how they’re unique, and be motivated to download valuable content without leaving the first page.
Capitola, CA (PRWEB) April 21, 2009
Company web sites have become the leading source of sales leads—yet many sites in the human capital marketplace offer little more than online “brochures.” A new article from HRmarketer.com explains how vendors can use search-optimized web sites and marketing activities to attract and engage customers.
The first in a three part series, the article is titled “SEO and Marketing Web Sites: Internet Best Practices for Human Resource Vendors.” It’s now available from HRmarketer.com, the leading provider of marketing and PR software and services in the human resources industry.
The article walks suppliers through the basic steps of search-optimizing a Web site, as well as effective branding and messaging, the elements of a strong “marketing” site and how to choose the right keywords. A checklist of common missteps to avoid is included, along with an overview of keyword research and ranking tools. Together, the information will help HR vendors increase their Internet visibility, Web traffic and search engine rankings—all of which translate to increased sales leads.
“We find that many HR suppliers’ Web sites are infrequently updated, offer little fresh content, and use text that is transplanted from printed materials,” said Kevin Grossman, president of HRmarketer.com. “The first impression a potential customer has of your company is often formed when viewing your Web site. A visitor should be able to understand what a company does, how they’re unique, and be motivated to download valuable content without leaving the first page.”
The complimentary article is available to download at http://www.hrmarketer.com/home/wp_article_SEO_Marketing_Best_Practices.htm
Other highlights include:
- Selecting the right keywords
- Updating page titles and Meta tags
- Using keywords in URLs
- Page and site content
- Proper use of internal links
- Best practices for image use and the dangers of all-Flash sites
- “Black Hat SEO”: What not to do
Future articles will include how to use original content to generate visibility, traffic and leads, as well as strategies to maximize online visibility.
HRmarketer.com is a division of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital industry. Through its marketing and public relations services, the company has worked with nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.
Mark Willaman, founder & president
Elrond Lawrence, media relations
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.