Rush Tracking Systems Talks Real-World Implementation, ROI and Business Value for RFID at RFID Journal LIVE 2009

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Rush Tracking Systems' Toby Rush, president and CEO, and Scott Andersen, vice president of professional services, will present at RFID Journal LIVE 2009 on real-world implementation, ROI and business value for RFID.

Rush Tracking Systems (, an industry-leading RFID business process consulting and systems integration company, today announced that Toby Rush, president and CEO, and Scott Andersen, vice president of professional services, will present at RFID Journal LIVE 2009 (April 27-29 in Orlando, FL) in several conference and pre-conference sessions discussing real-world implementation, ROI and business value for RFID.

  •     Business and Use Cases for RFID - RFID in Aerospace Workshop - 12:45pm, Mon., April 27

During Boeing's pre-conference meeting on RFID in Aerospace, Toby Rush will be a panelist and discuss the use of RFID tags to track and manage maintenance processes for airline onboard emergency equipment.

  •     Real-World RFID for Supply-Chain Optimization at Monsanto -- 11:30am, Tues., April 28

Senior executives need to understand RFID's growing importance for supply chain efficiency, inventory accuracy and reverse logistics throughout the lifecycle of each product. Using RFID to enhance its retail replenishment strategy, agricultural company Monsanto can now track its products with unprecedented levels of granularity, utilizing item-level tagging across its enterprise. In this session, the company will share how it employs RFID to make the most efficient and effective use of existing resources and how it developed this strategy.

Toby Rush will present with William Schulz, Global Supply Chain Continuous Improvement/Optimization Lead for Monsanto.

  •     How to Calculate RFID's Real ROl - 3:20pm, Wed., April 29

Toby Rush will present best practices and proven methodologies to identify, quantify and deliver business results from RFID investments. The strategies discussed will be supported by industrial manufacturing case studies. Hard numbers illustrating typical benefit opportunities available will be plugged into an ROI calculator to illustrate those benefits.

  •     Advanced Reader Systems for a Fully Visible 3PL Warehouse - Mojix booth #702

In cooperation with Mojix, Scott Andersen will present the benefits of combining "traditional" RFID data collection technologies with advanced reader systems. Please refer to the Mojix booth for dates and times for this presentation.

In Rush Tracking Systems' booth #920, the company will showcase its VisiblEdge RFID-enabled lift truck solution, which provides load ID and business location data to a backend WMS or ERP applications, with accuracy to within one foot. Rush Tracking is introducing a low-cost, flexible optical positioning option for VisiblEdge, with the ability to use this location and run-time data to optimize RFID lift truck fleet management. VisiblEdge can support location-based services such as automatic shipping and receiving and integrates with backend applications with no direct labor.

About Rush Tracking Systems:
Rush Tracking Systems provides world-class RFID systems integration and business process consulting services for organizations looking to maximize the business value and performance of investments in RFID tracking technologies. The company offers unsurpassed RFID technical expertise and market-proven products from the industry's leading manufacturers.

As RFID industry veterans, Rush Tracking has the experience and integrity to recommend, build and deliver the right tracking solutions to meet clients' business needs. The company has proven expertise in industrial manufacturing, aerospace and defense, automotive, pharmaceutical, consumer packaged goods, retail, and petrochemical industries. Call (913) 227-0922 or visit for more information.

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Sue Jessee
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