July Systems Powered Mobile Channels Pick up Multiple 2009 Webby Awards Nominations and Honors

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Seven Leading Media Brands on July's Mi™ Platform Recognized at 13th Annual Awards

Mobile internet pioneer July Systems today announced that seven mobile services powered by its Mi™ Platform are among the 13th Annual Webby Award nominations and honors. The nominees and official honorees were revealed last week by the awards organizers. This year's awards attracted over 10,000 entries from more than 60 countries.

July's Mi™ -Mobile Internet- Platform enables media brands to publish content to the mobile internet, effectively monetize their ad inventory, provide personalized services, and engage directly with their consumers. It is the industry's first Mobile 2.0 Platform, and enables them to distribute efficiently across the mobile web, mobile app stores and carrier decks.

The Webby Awards are hailed as the 'Oscars of the Internet' and are presented by the International Academy of Digital Arts and Sciences, which is comprised of 550 leading web experts, business figures, luminaries, visionaries and celebrities. Considered the 'Internet's highest honor' by the New York Times, the awards honor excellence on the Internet, - websites, interactive advertising, online film and video, and mobile web sites.

'We're delighted in July customers' success at the Webbys, and are proud to be part of this achievement. July's Mi™ Platform capabilities are proven for premium brands across the mobile internet, and such recognition reinforces this,' said Rajesh Reddy, CEO and co-founder, July Systems. 'Mobile internet channels and applications on the Mi™ Platform are user-centric - they result in significantly higher brand loyalty, premium advertising inventory for publishers, and the opportunity for advertisers to engage with users.'

Mobile Internet Services Powered by July Systems - Nominees & Honorees
From among hundreds of entries in the mobile category, seven July Systems customers figure amid the nominees and honorees. These July Systems portals are acclaimed for their innovative design, ease of navigation, and user-centric features on mobile. They rank among the most popular brands at the Webby awards.

Nominees at the Webby Awards:
•IndyCar on Mobile ( http://m.indycar.com ) - July has partnered with the Indy Racing League (IRL) on mobile since April 2008. The updated IndyCar Mobile for 2009 features July's Mi™ box, a personalized service that provides fans with race, video and event notifications in addition to regular IndyCar Series news updates. Other service highlights include live timing and scoring, separate My Driver pages, and near real-time race action videos.

•CBS Sports on iPhone (http://iphone.cbssports.com ) - The popular CBS Sports iPhone site powered by July offers a live, visually rich, interactive, and in-depth experience for sports fans. Key highlights are interactive experiences for live game centers, integrated & interactive fantasy, enhanced graphics, and a synchronized web and mobile experience. July's Mi™ Platform also powers the CBS Sports iPhone application that is listed among the top sports apps on Apple's iTunes store.

Official Honorees:
IndyCar on Mobile - http://m.indycar.com

Comedy Central/Colbert Nation Mobile - http://wap.cclol.com/colbert
Comedy Central/Indecision 2008 - http://wap.comedycentral.com/indecision

Nickelodeon - http://wap.nick.com

Moneycontrol.com - http://m.moneycontrol.com

Until April 30, the public can cast votes for their favorite mobile portals in The Webby People's Voice Awards. Category winners will be announced May 5, 2009. To vote at the Webby awards for July Systems customer nominees - CBS Sports on iPhone and IndyCar on Mobile:
Go to http://pv.webbyawards.com - the Webby People's Voice voting site to register, and vote in the category Mobile - Sports.

For more information:|
July Systems: Company, products and services - http://www.julysystems.com
July's Mi™ Platform - http://www.julysystems.com/mi_channel/mi_platform.html
July powered services nominated at the Webby Awards - http://www.julysystems.com/webby_awards.html

About July Systems | Mi™ = Mobile Internet
July Systems is a leading mobile media company. July Systems' product suite - the Mi™ Platform - helps brands publish and distribute on the mobile internet, monetize inventory, and personalize services for consumers. It is the industry's first Mobile 2.0 publishing platform and powers several premium Media, Entertainment, News, and Sports brands. These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers.

Pioneers in the mobile internet space, July Systems' multi-domain team have over a decade of experience in building and launching mobile internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles & Bangalore. The Mi™ Platform powers some of the most popular brands in the world. They include in the United States: CBS Sports, Vh1, Fox Entertainment Group - Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, NBA, NASCAR, PGA Tour, GOLF.com, Indy Racing League, NBC Sports, Travel Channel, Travel + Leisure Magazine, Lifetime Network, and in India: NDTV - NDTV Profit, NDTV Cricket Network 18 - IBNLive, Moneycontrol, CricketNext, HT Media's Mint - an exclusive partner of the Wall Street Journal, and the Times Group's Zoom TV.

Mi™, Mi™ Platform, Mi™ box, Mi™ Channels and Mi™ Studio are trademarks of July Systems.


Media Inquiries:
Venkat Srinivasan
Director, Marketing Communications
July Systems
+1 323 319 5119 | venkats(at)julysystems.com            

Kelvin Rowlette
EVP, Sales and Business Development
July Systems
+1 650 888 8687 | kelvin(at)julysystems.com


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