Marketing Company Offers Sales Automation Technology for the Cable Industry

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MG2 DIRECT announced today the launch of Mobile Concierge for Cable TV, a new handheld software application for direct sales and field sales management.

With the proliferation of marketing channels and new devices, communicating a marketing message is increasingly difficult. As a result, the importance of face to face sales is rapidly growing in size, importance, and complexity.

MG2 DIRECT announced today the launch of Mobile Concierge for Cable TV, a new handheld software application for direct sales and field sales management.

Patrick Glennon, principal at MG2 DIRECT and owner of sister company Marketing G2 said, "Working with top industry experts, we have developed a mobile software application for field sales and collection management that will revolutionize remote workforce management at all levels of the organization. We have successfully deployed handheld marketing technology in another industry that has very similar field sales needs. This deployment has radically improved the quality of new sales and management of the sales force.

"With the proliferation of marketing channels and new devices, communicating a marketing message is increasingly difficult. As a result, the importance of face to face sales is rapidly growing in size, importance, and complexity."

The MG2 DIRECT new product team is supported by 20 year cable TV veteran Jim Saylor. Jim's cable experience includes managing the corporate direct sales operation of the former Jones Intercable and all sales operations as VP of Customer and Sales Operations at United Global Com's New Zealand operation.

"As the cable industry continues to rely heavily on direct sales, we realized that the tools for managing these operations have not materially changed in nearly two decades. Our objective is to improve the effectiveness and efficiency of field sales teams by leveraging new technology. Our mobile technology meets the needs of workforce management, campaign management and integration into operation systems to provide significant dollars saving."

Mobile Concierge has been designed to accomplish the following:

  •     Multi-level user management
  •     Advanced prospecting tools
  •     Presentation and sales tracking
  •     Electronic order form
  •     Robust performance reporting
  •     Feedback loop built into prospecting
  •     Real-time credit card authorization and processing
  •     Mapping assistance
  •     Operational system integration

The benefits of deploying Mobile Concierge:

  •     Workforce management
  •     Multi-channel campaign managment
  •     Improved data quality
  •     Management and reporting throughout the sales hierarchy
  •     Real time data entry - no more paper order forms
  •     Portable lightweight automation tools
  •     Customer privacy and data security
  •     GPS tracking of contacts and sales force

For additional information on Mobile Concierge or an online demo please contact us today!

About MG2 DIRECT:
MG2 DIRECT is a privately held company that combines prospect and customer data to build effective marketing solutions across multiple channels. Clients include the largest newspaper and cable TV companies in the United States.

Contact:
Jim Saylor
MG2 DIRECT
(303) 225-2698
http://www.mg2direct.com/
http://www.marketingg2.com

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