ColderICE to Help Fight Breast Cancer with "Chest to Save Breasts" Charity Auction

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Leading ecommerce video blogger uses eBay Giving Works to raise money through innovative branding effort.

In my opinion, it's a no-brainer for forward-thinking businesses interested in marketing their company to a captive audience

John Lawson, Founder and CEO of the online urban clothing store, 3rd Power Outlet, and author of business blog, ColderICE.com, today announced the launch of the ColderICE "Chest to Save Breasts" Charity Auction (http://colderice.com/Charity). The online auction, running from April 27 - May 4, 2009 will give businesses an opportunity to obtain key brand real-estate at the eCommerce Merchant Summit, June 3, 2009 in Atlanta. Lawson is using his chest as a billboard for the highest bidder. The auction is running on eBay Giving Works with 100% of the proceeds going directly to Breast Cancer research.

"In my opinion, it's a no-brainer for forward-thinking businesses interested in marketing their company to a captive audience," said John Lawson. "We're also lining up corporate sponsors that will pledge a minimum of $100 to Breast cancer. I will be making daily videos wearing the shirts that business sponsors send to me. These videos are online and shared for weeks, months and years to come. The opportunities are endless and timeless."

During the week of April 27 - May 4, leading industry bloggers, radio hosts and podcasters will be continually promoting the event, granting additional exposure to each participating sponsor. The action will be ending with a live show hosted by Auction Wally on the evening of May 4th. For more information about the auction, please visit http://ColderICE.com/Charity.

About John Lawson
John Lawson, Founder and CEO of the online urban clothing store 3rd Power Outlet (http://www.3rdPowerOutlet.com) and author of business blog ColderICE.com (http://www.ColderICE.com), has been growing and changing his business with the continuously shifting world of e-commerce since he began selling a few used IT books on eBay for extra money in 2001.

Now that he has not only established himself as an eBay Platinum PowerSeller and eBay Certified Education Specialist but also successfully navigated his business through the dot com bubble burst, Lawson is turning his focus to teaching, speaking, and consulting.

Lawson regularly participates in and reports from regional and national eBay and e-commerce business summits and events. Recently, he has been interviewed by The Washington Post, PC World Online Magazine and featured by ChannelAdvisor with a case study of his company. He has also lent his insight and know-how to Wall Street analysts.

MEDIA CONTACT:
John Lawson
Phone: 678.400.0580
Email: John(at)ColderICE(dot)com
Twitter: @ColderICE

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