Houston (PRWEB) April 24, 2009
CPAPtalk.com is now enrolling participants for a new Product Challenge featuring the ResMed Sullivan Chinstrap and the Respironics Premium Chinstrap.
This challenge is conducted by CPAPtalk.com to address varying preferences among chinstraps, particularly correlations between minimal design and functionality. Beginning today volunteer participants, who currently use the Respironics Premium Chinstrap, can enroll in this challenge. Once enrollment is complete, 50 participants will be chosen to evaluate a ResMed Sullivan Chinstrap. After a two-week trial period, volunteers will be required to fill out a detailed survey to determine which chinstrap will be declared the CPAPtalk Product Challenge winner.
Product Challenges provide manufacturers with an insight into CPAP user preferences and a public forum for CPAP products to distinguish themselves from competitors. Manufacturers can use Product Challenges to draw additional attention to product launches, build their brand image or expand market presence in a new niche. A manufacturer's success in the Product Challenge will provide compelling marketing material for a representative to extol the virtues of their product.
Durable medical equipment providers can use the Product Challenge results as an objective measurement of product quality by CPAP users. Providers can use the evaluation in place of or as a supplement to costly in-house testing of products or as part of their own marketing campaigns; promoting only the best products.
Physicians will now have a resource for knowing which products work. A CPAP user recently diagnosed with Sleep Apnea relies on their physician to recommend quality products and serve as a specialist that will help resolve any issues. With such a wide variety of products available, suggesting the right CPAP products is extremely difficult for doctors. CPAP users and physicians can use the CPAPtalk Product Challenge to determine which masks, machines and accessories will provide the best treatment possible for Obstructive Sleep Apnea.
Sleep Review Magazine is featuring advertisements of the Product Challenge winners throughout the year and results are also published on CPAPtalk.com, a public forum with over 340,000 posts and over 30 million page views. To see the results from the previous Product Challenge or to enroll in this current Challenge, please visit http://www.cpaptalk.com/productchallenge. Results will also be reported to industry publications and winners of Product Challenges will be identified on CPAP.com, the web's most popular CPAP retailer.