The One Bottle, One Tree campaign is designed as a simple, yet rewarding way for people to take action and positively contribute to the environment.
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Los Angeles, CA (PRWEB) April 22, 2009
Today, Southern California-based ONEHOPE Wine is pleased to announce its partnership with Fresh & Easy and the launch of the "One Bottle , One Tree" campaign. ONEHOPE has created 5,000 cases of an exclusive blend of its Sauvignon Blanc wine sold only at Fresh & Easy Neighborhood Markets. For each bottle purchased, 50 percent of the profits will be donated to American Forests to fund the replanting of trees in areas devastated by wildfires. The campaign begins on Earth Day, Wednesday, April 22, 2009.
"We're excited to partner with Fresh & Easy, a company which shares our commitment to protect and preserve the environment," comments Jake Kloberdanz CEO at ONEHOPE. "The One Bottle, One Tree campaign is designed as a simple, yet rewarding way for people to take action and positively contribute to the environment."
The Sauvignon Blanc blend was developed using sustainable growing practices by Sonoma Wine Company. Sonoma Wine Company is a member of the Sonoma County Green Business Program and the Wine Institute's Sustainable Winegrowing Program.
ONEHOPE was launched in July 2007 and is the only wine brand that donates 50 percent of its profits to partner charities.
ONEHOPE is a California wine company that donates 50 percent of its profits to its nonprofit partners which support five distinct causes. These causes are breast cancer awareness (Susan G. Komen), AIDS research and services (AIDS/LifeCycle), Autism research and services (ACT Today!), preservation and protection of US forests (American Forests) and support for the families of fallen US soldiers (Snowball Express). For more information, go to http://www.onehopewine.com.
About Fresh & Easy Neighborhood Market
At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at budget prices. All Fresh & Easy brand products contain no artificial flavors or colors, no added trans fats and only use preservatives when absolutely necessary. More information regarding Fresh & Easy Neighborhood Market can be found at http://www.freshandeasy.com.
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