Social Media Marketing Critical to Business Success Reports

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Social Media Marketing will play a critical role in the success of businesses according In the latest series of blog posts on, the importance of "word of mouth" advertising for businesses is discussed and how to relates to social media marketing.

Social media has a mass communication reach similar to television. The social media audience is loyal, large and habit-oriented just like TV.

According to, Social Media Marketing is critical to business success. In today's high-tech world, "word of mouth" still plays a significant role when it comes to purchasing decisions. For example, reviews generated by fellow consumers on Internet shopping sites had a greater influence than those generated by professionals (comScore/The Kelsey Group, October 2007). Online social network users were three times more likely to trust their peers' opinions over advertising when making purchase decisions. ("Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," JupiterResearch, March 2007).

Lou Del Monte, President of Minneapolis based Internet Marketing agency TMA E-Marketing, stated, "All the buzz about social media would be a "so what" if it weren't for the incredible reach of social media." Del Monte continued, "Social media has a mass communication reach similar to television. The social media audience is loyal, large and habit-oriented just like TV."

The top 25 social media networks delivered over 155 million unique visitors in February of 2008. Seventy percent came from MySpace, Facebook, and; if add YouTube and Flickr you get another 60 million for a grand total of 215 million unique viewers. Unique TV viewers for the same month were approximately 200 million.

When you look at the research Con/Opinion Research Corporation published in September 2008, it becomes clear that Social Media Marketing is critical to business success. Their findings are delineated below:

  •      93 percent of social media users believe a company should have a presence in social media
  •      85 percent believe a company should not only be present but also interact with its consumers via social media
  •      56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment

Couple the above findings with the power of "word of mouse" and you have the perfect storm, namely the convergence of marketing, advertising, and public relations. covers the criticality of Social Media Marketing to business success in its three part series:
Part 1: What is Social Media Marketing? (April 20, 2009)
Part 2: Why is Social Media Marketing critical to business success? (April 27, 2009)
Part 3: How can I harness the power of Social Media Marketing? (May 4, 2009) is owned and operated by TMA E-Marketing (, one of the leading providers of Internet marketing services in the US. TMA E-Marketing is recognized as a leader in developing and applying cutting-edge online technologies and offers clients "one stop shopping" for all their Internet marketing and advertising needs. TMA E-Marketing owns and operates some of the most important properties on the Internet, including the number one business blog directory ( and number one business podcast directory ( in the world.


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