$ALE$-FAX NEWS™ Announces Links to LinkedIn

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$ALE$-FAX NEWS™, the premiere publishers of advertising news and intelligence for the media sellers community, is proud to announce that our subscribers will now be able to access LinkedIn profiles of Brand and Agency personnel directly from our Brand Directory.

Laurence Ross, President & Founder of $ALE$-FAX NEWSTM announces a strategic alliance with LinkedIn. Ross, who founded the company in 1993, has witnessed several economic downturns within the last 16 years, says:

"Working with LinkedIn to help our subscribers, like Google, ABC, CNN, The Wall Street Journal, Fox Sports, The Economist, Travel & Leisure, Bon Appétit, CBS Outdoor, and other media, get closer to their clients & prospects couldn't be more timely. The workforce supporting the 7,000 brands and agencies we track has been reduced by almost 15% in five months. The employees, as well as their titles, are gone, but the responsibilities have not. They have been reassigned. Titles no longer indicate what the average professional does."

"Now, in addition to our role-based Power Brand directory, our subscribers can learn more about the personal and professional status of clients or prospects through autobiographical profiles of LinkedIn members. Adding direct links to LinkedIn members, person by person, took months to arrange and research. However, with titles becoming obsolete, something had to be done quickly, and LinkedIn was the right fit."

"We both share a similar philosophy about professional connections," Ross adds, "LinkedIn is all about networking with people you know or would like to know. $-FN only publishes emails for those who are willing to accept unsolicited proposals, and our cutting edge 'Protocol' section, on every article we publish, informs subscribers who to see first, and how they would like to be approached, by phone, email, fax or letter."

"With business slightly ahead for us this year, this is a 'give back.' There is no extra charge for this important value-added feature. Because the mission of $ALE$-FAX NEWSTM is to help our subscribers find new sales in any economy, we continue to innovate and add to our service to give them the competitive edge. Stay tuned. There is more coming!" notes the publisher of $ALE$-FAX NEWSTM."

How LinkedIn will work on sales-fax.com:

Every employee of a Brand or Ad Agency listed in our Directory of the top spending 7,000 brands who is a member of LinkedIn will now have an icon next to his or her name that will link directly to their professional profile on LinkedIn.

That means that any $ALE$-FAX NEWS™ subscriber can click that link and immediately access invaluable information on the professional background each Brand or Agency employee has input into their LinkedIn professional profile.

Additionally, if the $ALE$-FAX NEWS™ subscriber is also a member of LinkedIn, he or she will be able to see if those individuals are connected to them.

Result? With better insight into backgrounds and experiences of their clients and prospects, SFN subscribers will be able to build better business relationships, faster.

About $ALE$-FAX NEWS™:
$ALE$-FAX NEWS™ is published exclusively for sellers of advertising, sponsorships or marketing services to provide them with "must have" intelligence for getting their most competitive proposals to the right people at the right time. $ALE$-FAX NEWS™ is a twice-weekly online news magazine. Our staff of reporters interview individuals at the Brands and Agencies to determine who's in planning or will be soon. Subscribers are also supported with key contact & planning information to help them with prospecting and contact management made possible by patented technology. All $-FN content is compiled via interviews and research by the employees of Ad-Fax Media Marketing, Inc. located at 149 Madison, Suite 801, NY, NY 10016.

For more information, contact : Mary Ann Cavlin, Editorial Director, mac (at) ad-fax.com

To learn more about $ALE$-FAX NEWS™ visit : http://www.sales-fax.com/


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Mary Ann Cavlin
212 684 1144 ext. 300
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Cameron Bennett
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