Phoenix, AZ (PRWEB) April 23, 2009
Fiji Time Swimsuits & More announces the integration of social media to make swimsuit shopping an easier process for women. With the 2009 swimsuit season just around the corner, Danna Pomeroy of Fiji Time Swimsuits & More (http://www.fijitimeswim.com) and her team have been hard at work on the company's newly renovated web site and online store along with all of their corresponding social networks that allow them to interact directly with their customers around the world.
In years past, Danna's approach to selling swimwear has garnered a lot of attention due to her passionate focus on personalized service. With social media growing at astounding rates, Danna started creating a presence for Fiji Time Swimsuits & More in many of today's leading social networks where she could interact directly with potential customers. "It started out a year or two ago with our Myspace and Facebook accounts," says Danna. "Now, with the popularity of video blogging and other networks such as Twitter, Ning and Tumblr, it has become our most common way of interacting with customers."
This foray into social media has become a natural extension of the personalized service that Danna prides herself on giving to her Fiji Time Swimsuits & More customers. "Social media is all about personal interaction and that is what I love about working with my customers and helping them find the perfect swimwear," says Danna.
To prepare for the 2009 swimsuit season, Danna has begun creating helpful video clips that focus on assisting women with swimsuit shopping. Her first video, "Top 10 Swimwear Shopping Tips", has already been viewed by thousands of people and has generated inquiries from women around the world. In addition to her initial Top 10 video, Danna has also produced helpful videos on deemphasizing your thighs with swimwear, what body types are meant for the bandeau top and how to best accommodate large breasts with right swimwear. As a result of the popularity of these clips, Danna will be releasing additional helpful video tips on a regular basis.
Fiji Time Swimsuits & More has created a presence on Facebook, Twitter, Tumblr, Youtube, Blogger, Myspace, Ning and LinkedIn to ensure that the company's interaction reaches out through the web's most popular social media networks. Danna and her team spend a good portion of their day keeping their social media presence current and interesting while maintaining a personal level of interaction within all of the venues.
This strategic move into the social media space has paid off already with regards to attracting visitors to the Fiji Time web site. "At this time, we estimate that 50% of our site's traffic is generated through these social networks where we participate," Danna said. "That's especially important when you consider the current state of the economy and that we have to invest just time, not money, to attract new visitors and potential customers to our site."
In addition to the integration of social media, Fiji Time Swimsuits & More just completed a renovation of their web site and online store to reflect the company's focus on social media and personalized service. The web site provides access to Fiji Time's social media locations and displays Twitter updates in several sections. Additionally, the site focuses on personal consultations and provides unique ways for customers to interact with Fiji Time
The online store was upgraded for the 2009 swimsuit season as well. Fiji Time Swimsuits & More now provides search functionality, product sorting (by name or price), customer reviews, purchase history and visitors may even send a link to a specific swimsuit to a friend to obtain their advice. Additionally, the site now boasts over 25 unique manufacturers with more being added on a regular basis. And, due to customer requests, Fiji Time Swimsuits & More now ships the swimwear available in their online store both domestically and internationally.
Danna has high hopes for Fiji Time Swimsuits & More for this upcoming swimsuit season and sees a lot of promise based on her daily personal interaction within the company's social media venues.
About Fiji Time Swimsuit & More
Fiji Time Swimsuits & More specializes in helping women find the perfect swimsuit for their body type. The company has been featured on NBC's The Today Show, The Wall Street Journal and Danna Pomeroy is a regular contributor to People.com in their Style Watch area. Fiji Time Swimsuits & More can be found at http://www.fijitimeswim.com