Until today, our company goal was the pursuit of profits with a small amount set aside for corporate philanthropy. We've cut-back on our advertising and marketing programs and trimmed our expenses. We are embracing the conscious capitalism business model in use by Tom's Shoes (www.tomsshoes.com) and other companies.
Poway, CA (PRWEB) April 22, 2009
Picture It On Canvas (http://www.pictureitoncanvas.com) today announced they will donate one canvas print to a charitable cause for every canvas print purchased via their online store.
"We've completely changed our business model," said Bob McKeon, President of Picture It On Canvas. "Until today, our company goal was the pursuit of profits with a small amount set aside for corporate philanthropy. We've cut-back on our advertising and marketing programs and trimmed our expenses. We are embracing the conscious capitalism business model in use by Tom's Shoes (http://www.tomsshoes.com) and other companies." Tom's Shoes donates one pair of shoes to people in poor parts of the world for every pair it sells
Our 'Buy One - Give One' business plan will allow us to donate thousands of beautiful canvas prints and other products to needy organizations, families, and others," said Bob. "Photographers have a wonderful, giving heart. They donate a lot of time and services photographing deploying and returning veterans, sick children, charitable organizations and many other worthy causes. We will be donating prints to these organizations as we identify them. "I know this may sound trite but in a small way, we want our company to make a change in people's lives,"
Bob had read articles about Tom's Shoes and was impressed with their program. After watching the AT&T commercial about Tom's Shoes recently on TV, Bob set-out to see if he could do something similar.
"Our business has grown tremendously since opening in 2007," said Bob. "While it was rewarding to build a business and develop a product people loved, the greatest self-satisfaction I felt was when we donated canvas prints to worthwhile causes. The emails we received were touching and we always wanted to do more."
Picture It On Canvas is a registered corporation with the State of California and has no plans to convert to a non-profit corporation. "We're still a 'for-profit' organization except now, our goal is to pay our employees a reasonable salary and remain profitable while donating thousands of prints to worthy causes." said Bob.
"One thing I do want to stress," said Bob "is our commitment to quality. We've worked hard to gain a reputation for a high-quality product with spot-on colors and outrageous customer service along with an iron-clad guarantee. That will remain in our new business model."
Picture It On Canvas intends to create a web-page that shows all companies that have received donations. "We will be transparent about our giving," said Bob.
The program is scheduled to end on December 31, 2009 but may be extended or modified after that date. "We hope this program is successful and we'll be able to make it permanent," said Bob.
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