BrandPak Serves Multiple Needs for Craft Brewers

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A stylish yet environment-friendly packaging option is catching on with craft brewers as a long-awaited alternative to costly and wasteful paperboard basket carriers. Again this year, ITW Hi-Cone, http://www.hi-cone.com, is showing BrandPak™,http://www.brandpak.net, at the Craft Brewers Conference and Brew Expo America. The attractive and innovative package is becoming popular with brewers interested in differentiating their brands and reducing packaging waste.

A stylish yet environment-friendly packaging option is catching on with craft brewers as a long-awaited alternative to costly and wasteful paperboard basket carriers. Again this year, ITW Hi-Cone, http://www.hi-cone.com, is showing BrandPak™,http://www.brandpak.net, at the Craft Brewers Conference and Brew Expo America. The attractive and innovative package is becoming popular with brewers interested in differentiating their brands and reducing packaging waste.

BrandPak consists of a Hi-Cone ring carrier with a wrap-around stretch band. It is designed for six-packs of bottles or multi-packaging cans in sizes from four-packs to 12-packs. The package evolved from
Hi-Cone's work with high-stretch packaging technology and was introduced in 2005. Several breweries in the U.S and in Latin America have adopted the package and many others are considering it.

At the Craft Brewers Conference, the BrandPak exhibit will show a machine system assembling six-packs of glass bottles. Production is a two-step process in which Hi-Cone's ring carriers are applied to cans or glass bottles and the wrap-around plastic band is stretched onto the bundled containers. The package is secure and serves as an attractive billboard on the shelf for brand graphics and promotional messages.

Other advantages making BrandPak superior to paperboard for craft beers are the bottles won't fall out of the waterproof band carrier and a six-pack can be chilled anywhere on ice without moisture damaging the package. Craft brewers using BrandPak also report their customers enjoy seeing something new on store shelves.

With sustainability a major concern in beverage packaging, BrandPak is an approach that uses less packaging material, conserves shelf space, and significantly reduces packaging waste.

"These days, less definitely is better," said Gary Maus, beer business unit manager, ITW Hi-Cone. "BrandPak is an attractive and convenient package for craft brewers, and consumers feel good about it because it satisfies their preferences for environment-friendly packaging."

About ITW Hi-Cone
Based in Itasca, Ill., ITW Hi-Cone was formed in 1962 to focus on manufacturing and marketing beverage packaging systems and is the leading supplier of plastic ring carriers for beverages and canned food products. Hi-Cone is a division of Illinois Tool Works, Inc.

Contact: Chuck Weber
(847) 705-1802

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