WOMMA Launches Brand-only Council

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Provides Ongoing Networking and Educational Support for Only Brands and Nonprofits at http://womma.org/brandscouncil. Monthly Webinars Begin April 23.

provide a forum where brands and can learn about implementing word-of-mouth marketing with an emphasis on social media. The WOMMA Brands Council will foster ongoing learning through access to experts and through peer-to-peer communication.

The Word of Mouth Marketing Association, http://www.womma.org, has launched the Brands Council, to provide brand companies and nonprofit organizations with intimate, real-time education, networking and guidance for effective and ethical use of word of mouth marketing (WOM) and social media marketing.

WOM's surging popularity as a marketing tool and heightened interest from brands and nonprofits are fueled by its unique ability to build networks of active and mutually beneficial communications, through social media as well as off-line marketing, in which consumers and marketers engage in open and transparent dialogue. The purpose of the Brands Council, according to Gary Spangler, E-Business leader, DuPont Electronic & Communication Technologies, is to "provide a forum where brands and can learn about implementing word-of-mouth marketing with an emphasis on social media. The WOMMA Brands Council will foster ongoing learning through access to experts and through peer-to-peer communication."

The format of the Brand Council program will include monthly webinars led by experts in WOM and offer creative networking opportunities to provide brands and nonprofits an environment for sharing experiences, new tools, strategic thinking, high-quality research and other resources. Expert speakers have been recruited from Forrester Research Speakers, Wikipedia, Yelp!, Google, Intuit, Dell and many other leading WOM practitioners. Webinar speaker interviews will be posted on http://www.blogtalkradio.com, and a community for brand and nonprofit members of WOMMA to talk about WOM issues in their organizations will be hosted on the Brands Council blog.

"The word of mouth marketing environment is changing rapidly, the rules are unclear and best practices are still being defined," said WOMMA President John Bell, managing director/executive creative director, 360 Digital Influence, Ogilvy Public Relations. "Brand Council members, therefore, will receive meaningful guidance to help assure that their word of mouth marketing efforts are valued and trusted by consumers and foster credible, open and honest communication."

Further information about the Brands Council is available at http://www.womma.org/brandscouncil. The first Brands Council webinar is Thursday, April 23, at 2:00, CDT and is a benefit for WOMMA members who can register at http://www2.gotmeeting.com/register/563462122. Nonmember brands and nonprofits may participate by contacting WOMMA at (312) 853-4400.

WOMMA, http://www.womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2005, WOMMA currently has approximately 400 members. They include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

Contact:
Chuck Weber
(847) 705-1802
chuck @ womma.org

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