P2Pwords™ Launches The P2Ppulse™ Program to Promote and Track New Music Across P2P

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New P2Pwords™ Initiative Combines Contextual and Behavioral targeting and provides Real Time P2P Consumption Metrics of Music Downloads in P2P

This is an incredible opportunity for the music industry to take advantage of the wealth of information that can be garnered via P2Panalytics about their music, which in many ways is more relevant than SoundScan or BDS

Brand Asset Digital, the distributed technologies company and leader in P2P search marketing and LIVE streaming, announced today a new program for artists, labels and studios to promote new music across all P2P. The initiative is called The P2Ppulse™ Program for P2Pwords and in addition to select keyword driven distribution, it provides the most robust business analytic data available.

P2Ppulse clients get access to Brand Asset Digital's P2Panalytics™. P2Panalytics data is available in almost real time (updated every 4 hours) and provides consumption and usage data on media files distributed via the P2Ppulse initiative. For the first time, an artist, label or studio can find out exactly where and when their music is being downloaded, down to the second zip code block and a demographic overlay. They can also see how often a file is being played and how it is shared with others.

"This is an incredible opportunity for the music industry to take advantage of the wealth of information that can be garnered via P2Panalytics about their music, which in many ways is more relevant than SoundScan or BDS," said Tim Hogan, CEO of Brand Asset Digital. "Never before has a "Heat Map" of music consumption been available in near real time. P2Ppulse allows the industry more control in targeting users rather than a number of general spins on radio or plays of a video online. By knowing exactly where and when someone is downloading music, they can market more directly to them," continued Hogan.

"P2Ppulse is a valuable and insightful tool that shows when and where fans are downloading content. With this tool we can be more precise when promoting albums and tours. Now we can geographically target individual consumers," stated Barry Williams of Violator Management.

To take advantage of P2Ppulse and P2Panalytics, an artist simply goes to http://www.P2Pwords.com/P2Ppulse, provides a media file, six keywords and contact/billing information. After verifying copyright information, the file is distributed and the artist is provided access to the P2Panalytics dashboard.

"P2P is the greatest content consumption market in the world, yet the data the music industry bases their marketing on doesn't take P2P into account. SoundScan and BDS provide very basic and limited information and what they do provide is not relevant to who that person is, where they are, and what else they download within context or behavior," states Joey P., Co-Founder of Brand Asset Digital. "With P2Ppulse an artist or label can get real and immediate feedback on where, when and how their fans are engaging with their music."

The P2Ppulse Program is a music initiative of the P2Pwords™ P2P search engine marketing platform. Launched in Q4 of 2008 and winner of the DCIA Product of the Year in January 2009, P2Pwords is much like Google Adwords™ and allows branded content to be distributed
across all P2P search clients.

About P2Pwords™:
P2Pwords is the first Pay-Per-Click platform across all P2P search. It is the flagship product of Brand Asset Digital. P2Pwords allows advertisers and content distributors a highly targeted SEM and SEO service in one across P2P. Drive More Traffic™ with P2Pwords™.

About Brand Asset Digital:
Brand Asset Digital is a distributed technologies company with a focus on P2P search marketing and efficient LIVE content delivery. The company is based in New York City and Pensacola, Florida with new offices opening in California and Michigan. Brand Asset Digital is privately funded.

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