New iPhone App Helps Consumers Go Organic

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Go Organic! for Earth Day Now Offering iPhone Store Locator for Coupons and Savings on Organic Brands.

We hope consumers nationwide will use the new iPhone app to find the Go Organic! for Earth Day coupon book and learn why organics are worth it.

Now you can go organic from your iPhone, thanks to a FREE app from Go Organic! for Earth Day. Go Organic! is a national retail campaign offering consumers major coupons and discounts, fresh details on the benefits of organic products and a chance to win a year's worth of organic groceries.

Go Organic! for Earth Day's new iPhone app allows consumers to locate a nearby participating grocer by entering their zip code. The application provides a list of nearby stores where they can pick up free coupon books worth over $12 in savings on leading organic brands.

"It's easier than ever for consumers to make a difference this Earth Day, April 22," said Michael Martin, Prez of MusicMatters, one of the Go Organic! for Earth Day organizers. "We hope consumers nationwide will use the new iPhone app to find the Go Organic! for Earth Day coupon book and learn why organics are worth it."

Consumers also can register for a chance to win organic groceries for a year at the Go Organic! for Earth Day Web site (http://www.OrganicEarthDay.org). Also at the site, visitors can sign up for an online newsletter containing organic tips and information.

Go Organic! for Earth Day, a project of the Organic Trade Association (OTA), Earth Day Network and MusicMatters, is the largest national effort to provide education and encourage organic purchases among consumers. More than 3,600 food retailers, manufacturers and distributors are taking part nationwide, including Kroger, Publix, Ralph's, ShopRite, King Soopers, Pick n'Save, Smith's, Giant, Price Chopper, Winn Dixie, Brookshire's and many more.

For information about nearby stores giving out Go Organic! for Earth Day coupon books, enter your zip code on the new iPhone application, call 1-866-446-6742 or visit the Go Organic! for Earth Day Web site at http://www.OrganicEarthDay.org.

About MusicMatters:
MusicMatters is an experiential marketing agency whose mission is to create meaningful and educational interactions that influence individual and community behavior, inspire quantified environmental and social change and increase the awareness and sales for our partners. MusicMatters is headquartered in Minneapolis with an enthusiastic team of Brand Activists™ in every major market. http://www.musicmatters.net

About the Organic Trade Association:
The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. Its 1,700 members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy. OTA offers several sources of information online including http://www.HowToGoOrganic™.com, which is especially for farms and other businesses interested in offering organic products.

About the Earth Day Network:
Earth Day Network, http://www.earthday.net, seeks to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet. It pursues these goals through education, politics, cultural events and consumer activism. Earth Day Network has a global reach with a network of more than 17,000 partners and organizations in 174 countries. More than 1 billion people participate in Earth Day activities, making it the largest secular civic event in the world.

MEDIA: Interviews, iPhone photos and the Go Organic! logo are available upon request. Contact Lindsey @ modernstorytellers.com.

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Lindsey Frey
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