4imprint Stirs Conversation with Release of Word of Mouth Marketing Blue PaperSM, Podcast

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Promotional products retailer 4imprint releases its latest Blue PaperSM and corresponding podcast entitled Getting Started with Word of Mouth Marketing. This free white paper helps businesses by outlining word of mouth marketing best practices.

We wanted to offer customers a few tips and examples that illustrate some of the basics of word of mouth marketing.

Promotional products retailer 4imprint is giving its customers and readers something to talk about this month with its latest Blue PaperSM and Podcast installment: Getting Started with Word of Mouth Marketing.

The Blue PaperSM, 4imprint's version of the traditional white paper, details a variety of tips on how organizations can get started with word of mouth marketing, why it's important and how to maintain a buzz-worthy presence on and offline.

Word of mouth marketing has always been one of a marketer's primary tools, but now due to online social media, it is somewhat easier to measure. According to the Nielsen Global Trust in Advertising Survey, online consumer reviews are the third most-trusted form of marketing worldwide with a 61% confidence rating, preceded by 78% confidence in other consumer recommendations, and 63% for newspaper ads. Online confidence in the U.S. alone skews even higher.

Getting Started with Word of Mouth Marketing helps businesses not only take advantage of viral online marketing efforts and word of mouth practices in general, but it also outlines some online best practices, including:

Listen and Respond -- Acknowledge and thank fans while also remembering to respond to naysayers or complaints.

Transparency and Honesty -- Never fake online conversations or hide your identity from consumers or other professionals.

Be Relevant -- Avoid spamming blog comments with irrelevant content or link-backs to a company Web site or blog.

4imprint's newest Blue PaperSM also refers to timely case studies where word of mouth marketing was handled either successfully or went awry as a result of company response and/or resolution.

"Tapping into the power of word of mouth marketing can yield meaningful results," said Greg Ebel, 4imprint vice president of sales and marketing. "We wanted to offer customers a few tips and examples that illustrate some of the basics of word of mouth marketing."

Such word of mouth marketing tips include, "Be interesting," "Join the conversation," "Connect with the influencers" and "Make it easy to share."

To read 4imprint's Getting Started with Word of Mouth Marketing Blue PaperSM in full or download its Podcast, visit http://www.4imprint.com/bluepapers.

About 4imprint Blue PapersSM
4imprint Blue PapersSM are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at http://www.4imprint.com/bluepapers and on iTunes, Blue PapersSM have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

Most Blue PapersSM also have corresponding podcasts which can be downloaded at the Blue PaperSM Web site or through iTunesTM.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada.

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