They wanted a site that was easy to navigate, uncluttered, and that highlighted their depth of knowledge and ability to deliver
San Francisco, CA (PRWEB) April 24, 2009
San Francisco Bay Area branding firm RadiantBrands has delivered a new web site to IT solutions provider Technologent, based in Lake Forest, California.
Radiant principals Steven Donaldson and Michael Zinke worked with Technologent staff to identify goals and concerns to address in the Web site design. "They wanted a site that was easy to navigate, uncluttered, and that highlighted their depth of knowledge and ability to deliver," said Michael Zinke of RadiantBrands.
The design team at RadiantBrands built on the existing Technologent brand "look and feel" to project a strong sense of the corporate brand. The home page features an animation depicting Technologent's depth of talent in dealing with complex IT issues, areas with links to highlighted IT services, and navigation that clearly identifies desired content.
Radiant performed initial search engine optimization to provide a good foundation for ongoing SEO efforts, providing keyword-based URLs and search-engine-friendly content structure. Radiant also implemented a basic content management tool to allow Technologent staff to easily update the site.
The site launched in late January 2009, delivered in a 3-month timeframe and inside the original budget.
Berkeley-based RadiantBrands is a branding and creative services agency with over 20 years of experience. Radiant creates brands and shapes brand experience through brand strategy, naming, visual branding, corporate identity, advertising, web site and e-commerce development, and direct campaigns that integrate print and web-based marketing. Clients ranging from startups to Fortune 500 companies have used RadiantBrands' creative and strategic services in developing and building their brands. For more information about Radiant, visit their site at RadiantBrands.
Technologent is a leading national provider of technology infrastructure solutions for Fortune 1000 companies, aiding in bridging the gap between technology infrastructure and business strategy. Technologent serves the complete technology life cycle, including assessment, design, integration, system management, and financing, offering its customers unparalleled expertise, exceptional service, and technology from best-of-breed partners. Technologent's strong network of provider partners includes Sun Microsystems, Hitachi Data Systems, Microsoft, VMware and others. Technologent is headquartered in Lake Forest, California. To find out more about Technologent, please visit Technologent.