Seniors and Boomers Get a Grip During Tough Times

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Advancements in medicine are leading to improved quality of life and increased life expectancy, but arthritis, diabetes, and the aging process continually lead to reduced hand strength and daily pains. For 78 million baby boomers, and the 8000 boomers turning 60 years old every day, normal day-to-day activities will become more difficult as the pains of aging become more noticeable. The recession is causing tough times economically, but B.A.Maze, Inc. invented and is launching the PurrFect Gripper™ to help an aging demographic of seniors and boomers remain independent in their homes during their physical and arthritic tough times.

The PurrFect Gripper

I observed my grandma's frustrations with medicine packaging and my family's struggles when opening a new bottle of salad dressing. I even had trouble with the super-small soda-bottle caps, and the wheels were put in motion for the company's eleventh product.

B.A.Maze, Inc. has been helping boomers and seniors open their medicine with the patented PurrFect Opener® for years, but this innovative company is now launching a patent-pending PurrFect Gripper™ to help people get a grip on their bottles and jars. Due to the Tylenol scare twenty-seven years ago, a new bottle of aspirin has four forms of packaging to keep it tamperproof: an external box, an external plastic seal, a childproof lid, and an internal foil seal. Similarly, jars and bottles use plastic or paper covers on the lid to keep the products safe, tamperproof, and fresh. Combined with the strong vacuum seal, people of all ages have complained about opening jars and bottles. Additionally, soda and water bottles now have a 28% smaller cap size, thus reducing the gripping surface for opening refreshments. The PurrFect Gripper™ offers flexibility to open small Tabasco-sized bottles to large pickle jars, has a cutter for those pesky seals on salad-dressing bottles, and provides a large gripping cone to open mini-sized soda caps. If the cap gets stuck on the Gripper, "X" marks the spot for pushing it out. For those with arthritis or reduced hand strength, the PurrFect Gripper™ makes opening jars and bottles a snap!

Compared to expensive counter-top openers, flimsy giveaway vinyl gripping pads, or bulky bottle wrenches, the PurrFect Gripper™ uses an advanced gripping material and rib design to open containers of all sizes and has a high-strength magnet for easy access and quick storage on the refrigerator.

Customer, Michele M. from Ferndale, Michigan, injured her thumb skiing and couldn't open her salsa jar. She grabbed the PurrFect Gripper™ from the refrigerator and quickly opened the jar with ease. That night, she had her Mexican fiesta. As boomers and seniors continue living life to the fullest by being active, reduced hand strength, hand injuries, and arthritis are more probable. The PurrFect Gripper™ couldn't come at a better time.

Kyle K. of Detroit bought the product as a gift. According to Kyle, "My step-mother has rheumatoid arthritis and loves the innovative design of the Gripper. Anything that makes her life more livable is truly a blessing."

Robert Mazur, President, says his family and his grandmother are the inspiration for the inventions. According to Robert, "I observed my grandma's frustrations with medicine packaging and my family's struggles when opening a new bottle of salad dressing. I even had trouble with the super-small soda-bottle caps, and the wheels were put in motion for the company's eleventh product." After two years of development and feedback from customers, the PurrFect Gripper™ is being launched at the National Occupational Therapy Association tradeshow in Houston, Texas, on April 23, 2009. Robert wanted to introduce the new product during the month of May, which is National Arthritis Month, National Occupational Therapy Month, and celebrates Mother's Day. The PurrFect Gripper™ retails under $10.00 at http://www.purrfectgripper.com. With the Purrfect Gripper™, boomers, seniors, caregivers, and loved ones can get a new grip on life, remain independent in the home, and can stop banging the countertops in frustration with tough-to-open jars.

B.A.Maze, Inc. identifies pains associated with arthritis, diabetes, memory loss from dementia, and the daily pains of aging, and finds solutions for loved ones to maintain quality of life and independence in the home. The creative designs and functions of current and future products make excellent gifts for aging baby boomers, daily-living aids for the sandwich generation, and "must-have" products for an aging demographic.

Contact:
Robert Mazur, President
B.A.Maze, Inc.
734-459-5747

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