Search Engine Optimization (SEO) Articles - Who Actually Benefits?

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Increase Visibility, a leader in the field of search engine optimization and marketing has reviewed a large number of search engine optimization advice articles and has discovered the authors usually receive more benefits than the readers. The typical SEO/SEM article for a given topic provides the same information found in numerous other articles. Many of the authors are seeking to take advantage of link building opportunities for their website and are not offering something of value to the reader.

Increase Visibility, an award winning search engine optimization and marketing company has reviewed a large number of internet based search engine optimization articles and has discovered that the writers of the articles often benefit more than the readers. A majority of the SEO/SEM articles basically offer the same information and new insights are not provided to the reader. Many of the authors are trying to benefit from the links they placed in their articles that point to their website. This is fine, as long as they offer something of value to the reader.

Some SEO experts actually do provide useful information that cannot be found all over the Internet and they should be commended. However, the majority of the articles simply provide the fundamentals of the topic being examined whether its link building, keyword density, meta tags, optimized web pages, search engine rankings, directories etc. Unfortunately, internet business owners often attempt to build their website and bring in traffic based on the information presented in basic SEO articles. This strategy often leads to failure or mediocre results.

By cranking out numerous link containing SEO articles and placing them at popular information websites, authors are typically attempting to increase their link count for search engine ranking purposes and thus content is not the main priority. Ordinary articles are also prevalent since a lot of the writers simply are not experts on the subject. In addition, many search engine optimization experts are simply not going to offer the public their unique, highly successful analytical strategies. They're concerned about loosing their competitive advantages and diluting the power of their tactics.

Professionals, with proven results, spend much of their time performing tasks such as multivariate testing, link building studies, search engine page ranking analysis, performance analysis and evaluating their client's competition. Effective search engine optimization, particularity for highly competitive keywords, usually consists of over sixty percent research and includes a large amount of time spent analyzing data.

In order for website owners to be successful, it's simply not prudent to base SEO strategies on a collection of articles regarding keywords, meta tags, optimized web pages etc. By utilizing insightful tactics that go beyond the basic tips found in Internet based search engine optimization articles website owners will be able to increase their search engine placement.

Currently, Increase Visibility is offering a free website analysis. Upon completion of a simple website analysis form, website owners will receive at no obligation, a thorough website evaluation. For internet business owners not satisfied with their current search engine ranking, the report provides an insight into what the search engines see when evaluating their website.

Increase Visibility has been ranked #1 or #2 for SEO firms from August 2008 - April of 2009 by the prestigious TopSEOs.com. The rankings are based primarily on client satisfaction and return on investment. The firm has also been honored by being placed in the top 3 in PromotionWorld's Readers' Choice Awards for the best Search Engine Marketing (SEM) companies.

Increase Visibility is a leader in the search engine marketing services industry. The firm provides organic search engine optimization, pay per click management, reputation management, press releases and social media optimization services. Increase Visibility offers search engine marketing plans to fit small, medium and large marketing budgets. Visit the Increase Visibility blog for search engine optimization tips and internet marketing information.

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Jim Lisi, President
Increase Visibility
877-736-2384 ext. 708
http://www.increasevisibility.com

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James Lisi
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