Philadelphia, PA and Dayton, OH (PRWEB) April 27, 2009
Customer Lifecycle, LLC and Sales Engineering Group have formed a new alliance that focuses on incorporating quantitative drivers of customer loyalty and retention into the development of customer value propositions and sales processes that enhance business development capabilities and drive increased revenues and customer retention.
This integrated approach is designed to help companies improve marketing and sales results through better measurement and understanding of customer requirements for product and service characteristics that create competitive differentiation and improve purchasing behavior.
Donald Gray and Todd Hendries, Principals of Sales Engineering Group, state, "Our combined efforts produce outcomes that are invaluable to marketing and sales organizations seeking to improve customer attraction, loyalty and retention. We develop specific value propositions reflective of customer-defined requirements and deliver marketing materials and sales programs that ensure the selling, delivery, and reinforcement of the unique value our clients bring to their customers."
Karin A. Ferenz, Principal of Customer Lifecycle, LLC, notes, "Our research-based approach is intended to support best-practice marketing communications and selling with the customer's voice at the core. This enables a company to understand their customers at every stage of the customer lifecycle."
Customer Lifecycle contributes quantitative information about what is important to customers and how our clients are performing relative to the competition on a number of attributes. Sales Engineering Group incorporates that information and provides our clients with the ability both to develop and improve their existing value propositions and to develop new sales practices that ensure that the business development process will be built around what is important to their customers - leading to customer loyalty and retention.
About Customer Lifecycle, LLC:
Customer Lifecycle, LLC is committed to helping companies avoid costly mistakes by focusing on thorough front-end planning, appropriate support for research execution, and especially in-depth deployment consulting and implementation at the back end. Outcomes are rigorous and balanced customer-focused performance metrics, improved financial results, and a superior total customer experience. Each stage in the customer lifecycle -- acquisition, service, growth, retention -- has its own unique challenges and solutions to address specific business issues. Customer Lifecycle, LLC helps both B2B and B2C companies plan and conduct research to accurately identify and measure customer requirements for satisfaction, loyalty and retention at every stage of the relationship and to deploy and integrate customer requirements for performance into the processes and internal performance metrics of the organization.
About Sales Engineering Group:
Sales Engineering Group is a value development and revenue generation consulting firm. We help our clients improve revenue generation by clearly defining the value they bring to their customers and by supporting the delivery of their value message through improved sales processes. We help our clients improve revenue generation in their target markets by showing them how to strategically engage target customers and deliver their value message to key buying influences. We also help our clients align their delivery practices around their value messages to ensure the successful delivery of the value their customers expect. To further enhance revenue generation and increase customer loyalty and retention, we show our clients how to implement initiatives that will continue to reinforce their value to their customers. Each element of our value development and revenue generation solution suite can be executed individually or in tandem to develop the most impactful customized outcome for our clients.
To learn how to work with Sales Engineering Group and Customer Lifecycle, LLC, contact:
Don Gray, 937-558-7664, don.gray @ salesengineeringgroup.com
Karin A. Ferenz, 630.412.8989, kaferenz @ customerlifecycle.us
James M. Salter II, 856.910.8220, jsalter @ customerlifecycle.us
nancy.solano @ ymail.com