Pragmatic Marketing Surpasses 60,000 Seminar Attendees

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Significant milestone continues company's leadership in technology product management and marketing training

Pragmatic Marketing reached a milestone this month when Karen Gifford, a Product Manager at Pearson became the 60,000th person to attend one of Pragmatic Marketing's product management and marketing seminars.

At Pearson, the global leader in education and education technology, Karen is responsible for PreK-8 solutions that enable students to become more successful with reading math and science. Reached at her office in Chandler, AZ after attending a Practical Product Management seminar in San Diego, CA, Karen said, "This seminar validated our team's approach to product management at Pearson. In particular using user personas is extremely valuable when communicating plans to our developers."

Pragmatic Marketing training is recognized around the world as the standard for the technology industry. More than 4,500 organizations have been trained and often align their entire product management and marketing programs with the Pragmatic Marketing Framework, the technology industry's recognized standard for successful product management and marketing. As such, it is regularly seen as a requirement for hiring in product management and marketing positions at many of today's leading companies.

Craig Stull, Founder and CEO of Pragmatic Marketing said "Surpassing 60,000 attendees demonstrates that even in a downturn, many companies continue to see the value in training their team."

As the 60,000th attendee, Karen was presented with a portable GPS unit by the seminar instructor, Mike Smart.

About Pragmatic Marketing
Pragmatic Marketing provides training seminars, onsite workshops and an online resource center for technology product managers, product marketers and executives.

Over 60,000 product management and marketing professionals at 4,500 companies in the United States, Australia, Canada, England, Finland, France, Germany, Hong Kong, India, Japan, Singapore and South Africa have been trained with the Pragmatic Marketing Framework, a practical, market-driven approach to creating and delivering technology products. More than 10,000 have become Pragmatic Marketing Certified, the world's leading product management certification program.

Creators of the best-selling book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, Pragmatic Marketing has been recognized three times by Inc. Magazine as one of America's fastest growing private companies (2000, 2007, 2008) and named a Comerica Bank Arizona Company to Watch. For more, see


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Graham Joyce
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