Scrap for Britain: Toyota to Encourage 'Scrappers' to Buy British-built Cars

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Toyota's British-built Auris hatchback will be a highly attractive option for customers taking advantage of the new Government car scrappage scheme.

By leveraging the benefits of local production we can make Auris affordable for customers who need a family car. I am also very keen to use this incentive as much as possible to the benefit of British workers

Taking into account the £2,000 allowance announced by the Government in today's Budget, Toyota will structure its incentives and finance packages to make Auris, built at Toyota's Burnaston plant in Derbyshire, a highly attractive choice for those customers brought unexpectedly into the new car market by the scheme. A private contract hire offer is just one cost effective option the company is preparing.

"While Toyota has some of the best small cars on the market in the shape of Aygo and Yaris," said Toyota Managing Director, Miguel Fonseca, "we recognise that small cars do not meet the needs of everyone in terms of space and practicality.

"By leveraging the benefits of local production we can make Auris affordable for customers who need a family car. I am also very keen to use this incentive as much as possible to the benefit of British workers," said Fonseca.

Thanks to Toyota Optimal Drive technology across the range, Toyota Auris offers excellent fuel consumption, thereby minimising the impact of the fuel duty rise. Toyota's legendary reliability and low service and maintenance costs also keep ownership bills down and increase the car's appeal to drivers changing from older models.

Full details on how the car scrappage scheme will work on Auris and Toyota's other models will be announced shortly.

This and further Toyota information and pictures can be downloaded from the Toyota media website on:
http://www.toyotagb-press.co.uk or through http://www.newspress.co.uk

For further information contact one of the following:    
Michael Valvo on 01737 367264
Richard Seymour on 01737 367272
Erica Haddon on 01737 367308
David Crouch on 01737 367307
Scott Brownlee on 01737 367266
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