New York, NY (PRWEB) April 28, 2009
[x+1], http://www.xplusone.com, the leader in predictive marketing, today announced the appointment of former Marketing Management Analytics (MMA) Senior Director Toby Korner to the position of Vice President of Account Management.
Korner will be responsible for managing client relationships for [x+1]'s website and landing page optimization products, and will also oversee insights and analytics for [x+1]'s media clients. He will also work with Leon Zemel, Executive Vice President of Optimization, to continue the development of [x+1]'s analytics capabilities. [x+1] provides tools and services that allow agencies and advertisers to optimize their display media, landing pages and web sites.
"Toby's experience advising Fortune 100 companies on measuring, planning and managing their marketing mix is exactly what digital marketers are looking for today," said David Skinner, Vice President of Account Management and Operations for [x+1]. "Toby has a track record of turning data and analysis into marketing results, and this appointment will help [x+1]'s clients continue to be innovators in predictive marketing."
Korner joins [x+1] from MMA, where he served as Senior Director of Account Management. He managed analytics and advised marketing spend for many of MMA's largest clients, including Kraft Foods, Colgate Palmolive, Citizens Bank, Sears Holding Corporation and MetLife. Korner has presented marketing research at numerous industry events, including conferences put on by Advertising Age and the Association of National Advertisers (ANA)
"[x+1] is the leader in predictive marketing," said Korner. "I'm excited to join a team committed to creating the next generation of web personalization solutions."
Korner graduated from the University of Notre Dame, where he studied marketing and computer applications, with a Bachelor of Business Administration degree.
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit http://www.xplusone.com.