TEC's New VAR Zone Helps Software Resellers Connect with Targeted Prospects

Share Article

Software resellers can access target opportunities online and on demand via TEC's VAR Zone

Technology Evaluation Centers Inc. (TEC), the leading resource for enterprise software selection, has launched a new program designed to provide high quality, targeted opportunities for the channel partner community.

With 845,000 global newsletter subscribers and 12 million page views monthly, TEC (http://www.technologyevaluation.com) and the TEC VAR Zone provide intermediary resources for bringing technology buyers and solution providers together.

VAR Zone program members can purchase actionable opportunities online at any time, searching based on their target profiles, by geographic location, industry, vendor, application area, or company size.

For those seeking prospects that are further down the sales funnel, highly qualified leads (HQL), involving the confirmation of a software selection project by TEC's call center, are also available via the VAR Zone.

Ongoing support by phone or e-mail is provided to participating solution providers by TEC's VAR Zone customer care team. Their Opportunity Alerts Service distributes preview e-mails containing potential opportunities that fit with member resellers' target profiles, and includes information such as location, company size, industry, application area, job title, and background research on the responder's solution requirements.

VAR Zone program members also benefit from exposure to TEC's audience of software project decision makers through their listing in the VAR Showcase section of the TEC IT Directory.

This low cost of entry pay-per-lead program allows for online payment options, including credit card, PayPal, and electronic transfer.

To find out more, or to gain access to a demo version of the TEC VAR Zone, please contact Barry Winikoff at 1-800-496-1303, ext. 293 or varzone @ tec-centers.com.

About Technology Evaluation Centers (TEC)
Technology Evaluation Centers (TEC) provides impartial insight and expertise by offering resources and services to minimize the costs, risks, and time associated with software selection. Over 3 million technology decision makers visit TEC's Web sites each month, to find information on hundreds of solutions and to access articles, white papers, and podcasts. TEC's decision support system (DSS) and analyst data assist with the evaluation, comparison, and selection of enterprise solutions and services. TEC's offerings include in-depth research, detailed product information, and software selection services for any industry or company size. http://www.technologyevaluation.com.

Lynne Brash
Manager, Software Industry Programs
Technology Evaluation Centers
Tel: (514) 954 - 3665 ext. 254
Fax: (514) 954 - 9739


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lynne Brash
Visit website