CASS Luxury Shapewear Announces New VP of Sales

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Susan Ledyard, President of CASS Luxury Shapewear, announced today that Cindy Kelly has been appointed to the position of Vice President of Sales. This is one of several strategic initiatives by the brand to heighten its sales and marketing focus and drive continued success. Ledyard stated, "We are very pleased to have Cindy join CASS. She comes to us with a distinguished management background and extensive experience developing luxury intimate brands with both Chantelle and most recently Hanro."

CASS is a dynamic brand uniquely positioned for growth in the American luxury shapewear category. Susan and I are excited and committed to driving the company's success by a heightened focus on partnering with our retailers and meeting their needs.

Susan Ledyard, President of CASS Luxury Shapewear, announced today that Cindy Kelly has been appointed to the position of Vice President of Sales. This is one of several strategic initiatives by the brand to heighten its sales and marketing focus and drive continued success. Ledyard stated, "We are very pleased to have Cindy join CASS. She comes to us with a distinguished management background and extensive experience developing luxury intimate brands with both Chantelle and most recently Hanro since 2001."

Consistently reporting sales increases and strong profits each year since its founding in 2004, the company is poised to move to the next level. Its success has been attributed to filling a unique market niche: incorporating exclusive luxury fabrics which comfortably sculpt a woman's body while providing beautiful fashion looks that are meant-to-be-seen - an irresistible combination of luxury, fashion, function and value.

Kelly states, "CASS is a dynamic brand uniquely positioned for growth in the American luxury shapewear category. Susan and I are excited and committed to driving the company's success by a heightened focus on partnering with our retailers and meeting their needs."

CASS Luxury Shapewear is known for their plush American collections of slimming tops, bottoms, dresses and bodysuits. Coveted by many fashion A-list celebrities, CASS's exclusive fabric and clean designs have been featured in fashion magazines, including INSTYLE, Oprah Magazine, and WEDDINGS by Martha Stewart. Worn by women of all ages and sizes, CASS styles offer slimming, support and comfort all while never being noticed as a shaper. They can be found in luxury stores around the world, such as Kirna Zabete, BLISS, Lane Crawford, and Bloomingdale's and are available online at http://www.cassandco.com.

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Susan Ledyard
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