Sophisticated, Chic and Sassy: New Lingerie Website Debuts

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Upstart website specializes in the best quality sensual evening wear, which is above and beyond anything that people can find in bigger retail stores. Though the site started recently, its owner added a new blog that explores the romantic side of lingerie

We're constantly looking for new products

For many people, buying lingerie can conjure an array of emotions within a person: excitement, awkwardness and curiosity, are among the many feelings. Though many brick and mortar lingerie stores have been able to operate despite the complications of buying sensual eveningwear, many of these stores still lack the selection or prices that independent businesses are able to encompass.

One such business is, a site that specializes in fashionable, sexy and well-made lingerie, which launched recently in February 2008.

"I felt that there was a need for a website that has high quality lingerie at good prices," said website founder, Mychelle Klose.

Rather than rely on gimmicks such as aging rock icons playing among a bevy of models on a television commercial, My Divine Lingerie relies on an impressive catalog of various types of nightwear such as babydolls, corsets, men's thongs, fishnet stockings and bridal lingerie.

Despite how new the company is, Klose is always looking to improve upon the site's offering.

"We're constantly looking for new products," explained Klose. "We have a page with our newest products, as well as a 'Weekly Specials' section." is updated daily which keeps Klose's company ahead of the curve compared to other physical stores and big box clothing retailers. Another way that the site is able to keep ahead is through the blog,

"There are numerous types of lingerie out there and the blog is a way for us to discuss them, as well as the care and information about the garments," said Klose. "Aside from the informational aspect of it, we'll also focus on the romantic side of our business."

Unlike chain stores, Klose's personality shows through the site and her one-on-one customer service varies from that of any other mall store.

About the Company: is owned and operated by Mychelle Klose.

Contact Information:

Mychelle Klose
(250) 591-2610

iePlexus, Inc.

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