Building Better Email Campaigns - MarketingSherpa Benchmarking Expert Presents Free Webinar Series

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Summary: Email Marketing Provider Listrak Enlists Stefan Tornquist of MarketingSherpa for E-Marketing Education Webinar Series: Part One - Essential Email Metrics

Building Better Email Campaigns - Essential Email Metrics

Listrak, a leading email marketing solution provider, announced its latest free webinar entitled "Building Better Email Campaigns - Essential Email Metrics". This is part one of a three-part webinar, beginning Wednesday, May 6, at 1:00 - 2:00 EDT. Register Now.

Guest presenter, Stefan Tornquist research director for MarketingSherpa will offer attendees an in-depth look into the right way to build email campaigns. MarketingSherpa is a highly respected research firm specializing in tracking what works in all aspects of marketing (and what does not.)

The first webinar focuses on email benchmarks and best practices.

"The success of email campaigns depends on the data that email marketers are capturing; and, of course, how they use that data in building more effective and more targeted campaigns," said Ross Kramer, CEO of Listrak. "We're pleased to give our audience the opportunity to learn from Stefan. These sessions shouldn't be missed."

Integral to the webinar will be Tornquist sharing his knowledge and experience to show email marketers how to put the data they collect to better use.

An experienced entrepreneur, new media researcher and business manager, he is a recognized thought leader on online marketing and essential business issues, such as branding in an economic downturn.

Attendees at the first webinar in the three-part series will learn from Tornquist about the following:

  •      Open rates... Click through... Conversion
  •      How they're counted and calculated
  •      Why they're sometimes unreliable
  •      What they're good for
  •      How to increase them

To register now for the first Webinar in the three-part series: Essential Email Metrics, visit https://www1.gotomeeting.com/register/354417984.

The second webinar, scheduled for May 20, 2009, will focus on strategy for building a series of emails starting with a strong welcome message. The third webinar on email auto responders and event triggered messaging, will be held on June 3. Carol Meinhart, Content Director for MarketingSherpa joins Tornquist for both of these sessions. All webinars in the series will take place at 1:00-2:00 EDT.

Attendees must register separately for each webinar and should be aware that these webinars will not be recorded and the slides will not be available for download.

About Listrak
Listrak gives you the tools you need to engage your audience in relevant email conversations. With Listrak email marketing, you have the most detailed reports, more automated features, better targeting tools, superior deliverability, ongoing education, and exceptional service at a price that meets your budget. From self-managed accounts to full service solutions, Listrak is committed to your success.

Listrak is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit http://www.listrak.com.

About MarketingSherpa

MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.) So, we're not an agency, consultancy or other vendor seeking your business. We're not even available for private research -- all our research is published for the entire MarketingSherpa community to benefit from. Our goal -- to give marketers of the world the stats, inspiration, and instructions to improve their results.

Our name "Sherpa" refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help make your tough climb toward great marketing results easier by handing you research on 'what works.'

Our offices are located in Warren, Rhode Island, a scenic waterfront town roughly 30 minutes from Providence and Newport, and about 75 minutes from downtown Boston.

Please click here to join the 273,000 marketing executives in corporate America who read MarketingSherpa's "Best of Weekly" Case Studies and new research data newsletter. It's highly practical, award-winning and free.

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Megan Ouellet
Listrak
717 627 4528 ext. 321
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