Naples, FL (PRWEB) April 27, 2009
Neighborhood America announces two of its customers, Kodak Gallery and Men's Health, recently received awards for achieving return on investment (ROI) on social media marketing and building thriving customer-centric online communities.
These different companies set out with a similar purpose: engage consumers to generate sales, new advertising revenue and brand loyalty.
The Idea Center at Kodak Gallery (http://www.kodakideacenter.com) won a 2009 Effie Award. The Effies recognize any and all forms of marketing communication that contribute to a brand's success, "great ideas that achieve real results and the strategy that goes into creating them."
The Idea Center is an online community that empowers members to exchange ideas on how to use Kodak products to create personalized gifts and other creative projects using their digital photos. Results show that on average 10%, and sometimes as high as 25%, of the site's visitors purchase Kodak products directly through the community. And their average order size is 50% larger, too. The peer-to-peer conversations and recommendations happening within the community lead to increases in ecommerce revenue.
Min honored the Men's Health Belly Off! Club (http://www.menshealth.com/bellyoff/index.html) with a 2009 Best of the Web Award for Community/Social Networking. The Belly Off! Club enables members to find inspiration and encouragement from their peers to shed belly fat. Within the first six months, members collectively shed 58,000 pounds with 13,000 success stories shared to date. Members witness results and so does the brand, boasting a 10x ROI from a continuous stream of new advertising revenue.
A sharp focus on ROI is a hallmark of Neighborhood America and its customers. Neighborhood America takes a consultative approach when helping its customers build an online community that delivers business results. Kodak Gallery and Men's Health are proving to be trailblazers within their industries.
View the 2009 Effie winners: http://www.effie.org/downloads/2009_winners_list.pdf
View the 2009 min's Best of the Web winners: http://www.minonline.com/awards/bestofweb09/
About Neighborhood America
Neighborhood America's ELAvate solution won the 2008 CODiE Award for the software industry's 'Best Social Networking Solution' for enterprises, and was recently named a finalist in 2009. Our solutions are designed to solve important organizational challenges and enable our business and government customers to build stronger consumer relationships, increase efficiency, drive productivity and improve financial performance. Additionally, we support our customers with expert consulting services to ensure that they are maximizing the benefits from their social media strategy and our solutions. Learn more about our company by visiting: http://www.neighborhoodamerica.com.