Hamilton Waterfall Car Number Three Scheduled For Weekend Debut

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On Saturday April 25, Chris Ecklund will be rolling out the third in a series of mobile billboards advertising Hamilton as the Waterfall Capital of the World.

The event is scheduled for 12 noon at the parking lot adjoining the 4 Plex Arena at 710 Mountain Brow Boulevard. It will be followed immediately afterward by one of Mr. Ecklund's waterfall walks and an organized cleanup of the land surrounding Albion, Buttermilk, and Oak Knoll Falls as well as the arena. Ward 6 Councilor Tom Jackson is scheduled to make an appearance. Refreshments will be served afterward.

Last summer Mr. Ecklund commissioned a graphic designer to create waterfall-themed vehicle wraps for a set of Hondas. The first car appeared on the streets on September 24, 2008, and the second, which bore a winter waterfall motif, was launched on February 19 of this year. The photos used in the wraps were contributed by Hamiltonians, and demonstrate that the beauty and allure of the city's waterfalls are unchanged throughout the seasons.

The City of Waterfalls site (http://www.cityofwaterfalls.ca) that Mr. Ecklund sponsored has enjoyed ongoing popularity since its May 19, 2008 launch. Facebook Analytics has recorded over 175 million impressions, and the accompanying Facebook group has over ten thousand members, making it the largest Hamilton-themed group on the Facebook network. The site staff organizes weekly waterfall walks that attract enthusiasts from as far as Cambridge, Chatham, and even Buffalo, New York. 130 people attended this year's Good Friday walk at Albion Falls.

For additional information, contact Chris Ecklund or Rose Keefe at 905-529-2770.

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